Planning is an essential part of any project. This is no less true when it comes to marketing. In fact, the first step for any project is creating a plan with clear objectives, and a thorough background. Regardless if you’re designing logos, building websites,...
Interested in becoming a project manager? Currently a project manager and want a gut check on how crazy and chaotic your work life should actually be? Let’s tackle the big questions about project management jobs with no-nonsense straightforward answers. What...
So you want to be an agency account manager? First off, no, you probably don’t. But let’s just say you do. There are 17 things you should know first.
Every agency person out there has war stories from their dealings with clients. And mind you, all those clients have the same stories about their experiences with agencies. These conflicts happen so often they almost seem inevitable. Almost. Here’s the bridge both the agency and client need to cross to have a successful relationship.
Working at a marketing agency is tough. It’s demanding. It’s stressful. It’s time consuming. But it’s also one of the most creative and fun places you can wind up … if you can figure out how to thrive there. Part of thriving in agency life is learning how to work productively with your co-workers. […]
Image credit:Photo by Benjamin Suter from Pexels These are the small touches. The things someone had to really think about for them to even exist. It’s the attention to detail that luxury brands and high end restaurants excel at.
Growing a marketing agency is hard work. It requires a number of elements to come together and push it forward. Here are two critical things that an agency cannot grow without.
Here’s a secret that weeds out the best agencies from the hacks. This is going to be a tough one for a lot of agencies out there to agree with. Ready?
Marketing agencies use production meetings to balance the flow of client work against the available capacity on their production team to fulfill the work. Over the last two years I’ve been lucky enough to participate in an evolving production meeting structure experiment at a growing agency. Here’s the story of trying out five different […]
In Malcom Gladwell’s book Outliers, he states that “the typical plane crash involves seven consecutive human errors.” It turns out real life plane crashes are not that cut and dry. Instead, plane crashes are much more likely to be the result of an accumulation of minor errors. This got me thinking about how projects […]