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Branding In The Margins

Image credit: Tobi @ Pexels These are the small touches. The things someone had to really think about for them to even exist. It’s the attention to detail that luxury brands and high end restaurants excel at. A Lexus with sheep’s leather and teak wood from...

17 Inspiring Brand Manifestos.

Mission statements are dead. Those dull paragraphs, filled with vague aspirations of “to help people and businesses throughout the world realize their full potential”* are a way of the past. Today’s customers simply do not have the time or will to...

You’re Managing Your To-Do List All Wrong.

Ever use your email inbox as your To-Do list? You know who you are. You think, I’ll just mark it as “Unread” and then I’ll remember to get back to it later. Nope. You won’t. At best, you might. All that does is leave a nice little bomb in your inbox that will get...