When You Don’t Know What To Do Next, So You Do Nothing. [A Call For Clarity at the Office]

When You Don’t Know What To Do Next, So You Do Nothing. [A Call For Clarity at the Office]

It sucks when things aren’t clear. Right? Whenever there’s ambiguity around anything (like directions, expectations, rules, responsibilities, goals, etc.,) it causes stress. And stress is a real problem that can hamstring a business. It will cost you people, and hurt your processes. So it’s worth repeating: ambiguity causes stress and can damage your business. Here’s […]

17 Inspiring Brand Manifestos.

17 Inspiring Brand Manifestos.

Mission statements are dead. Those dull paragraphs, filled with vague aspirations of “to help people and businesses throughout the world realize their full potential”* are a way of the past. Today’s customers simply do not have the time or will to care about lofty and overly general objectives. We don’t have the attention to focus […]

What is Ingredient Branding?

What is Ingredient Branding?

  Ingredient Branding is a marketing strategy where a component or an ingredient of a product or service is pulled into the spotlight and given it’s own identity. Everyone is familiar with the now famous “Intel Inside”, and it’s corresponding success. But why does it work?

Why Your Meeting Notes Matter

One of the first lessons I learned when I started out as an agency intern was about taking good notes. After leaving an exceptionally long meeting one day, a mentor of mine gave me very detailed instructions about how I should send my notes to the team. Instructions I still think about today.

The 1 Critical Question That Should Keep You Up At Night

There is one simple question that helps bring all business and marketing decisions into a sobering clear focus. This question should be painted across the walls conference rooms everywhere. It’s a question all marketers should be using to clearly select and articulate the differentiators they should be promoting. And it’s a question far too few businesses […]