Hi, we're the Agency Arsenal.We think agencies are the best. But sometimes they need a little help.
Planning is an essential part of any project. This is no less true when it comes to marketing. In fact, the first step for any project is creating a plan with clear objectives, and a thorough background. Regardless if you’re designing logos, building websites,...
Ever use your email inbox as your To-Do list? You know who you are. You think, I’ll just mark it as “Unread” and then I’ll remember to get back to it later. Nope. You won’t. At best, you might.
Sometimes it seems like we’re from different planets. Web developers talk in code (literally), and account people talk in deadlines. But we all have the same end goal. This presentation examines the complicated relationship between these two very different sides of the same team, and will outline several strategies to improve this sometimes-strained relationship.
We all know interruptions in the workplace hurt productivity. The problem is, we know this in a very general way. Like how we know trans fats are bad for us, but if we’re honest, we don’t really know why.
One of the first lessons I learned when I started out as an agency intern was about taking good notes. After leaving an exceptionally long meeting one day, a mentor of mine gave me very detailed instructions about how I should send my notes to the team. Instructions I still think about today.
There is one simple question that helps bring all business and marketing decisions into a sobering clear focus. This question should be painted across the walls conference rooms everywhere. It’s a question all marketers should be using to clearly select and articulate the differentiators they should be promoting. And it’s a question far too few businesses […]
Everything is obvious once you know the answer. Right? Once you know a product or service is proven then your decision becomes much easier, obvious, even a surefire bet. So as marketers, how do we create a scenario for our buyers where they feel they already know the answer?
What’s the difference between a high-end brand and an average brand?
Are we there yet? If you’ve ever worked at a growing company you know what this means.
Make every communication as actionable as possible. If you write someone an email, or leave a voicemail, give them enough information to make a decision. Don’t leave a meeting or hang up on a call until everyone knows what they should be doing next. If you find that you continually need a followup meeting, or […]
It’s those last couple hours when you’re tired, unfocused and stressed that really take the biggest toll…
Marketers are the chasers of shiny things. In this field, flexibility can be a more desired trait than being a good planner. Why? Because it’s generally accepted that we work in a chaotic environment. Therefore constant triage is more of the day-to-day experience than dilligent execution of a strategic plan. This is not ideal. Here’s […]
Wait what? Hear me out. I spend a lot of time crafting marketing messaging. Always considering the mighty unique value proposition or the key differentiators or the Why-To-Buy statement. You know, standard marketing best practices. And I can’t help but think we might be losing something in the process. What is lost is the reason […]
Sometimes the ideas just pour out, and sometimes they don’t. When you’re coming up empty, it’s helpful to have some inspiration. I dare you to read through these four approaches to persuation and not have a new marketing idea by the end of the post.
While reading The Five Dysfunctions of a Team, I was struck by how important the first dysfunction (“Absence of Trust”) is. At first glance it seems straightforward, but it’s not. It’s not one of those touchy-feely issues. And it doesn’t have anything to do with trust falls. It’s a foundational issue that’s commonly ignored as […]