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Lessons Learned: 10 Ways Post Mortems Can Improve Your Marketing Agency’s Results
Post mortems, also known as project retrospectives, are a critical part of the project management process for marketing agencies. They provide a structured opportunity to review the successes and failures of a project and identify opportunities for improvement....
Agency Production Meetings: Testing 5 Meeting Formats Over 2 Years
Marketing agencies use production meetings to balance the flow of client work against the available capacity on their production team to fulfill the work. Over the last two years I’ve been lucky enough to participate in an evolving production meeting structure experiment at a growing agency. Here’s the story of trying out five different […]
A Typical Plane Crash Involves 7 Consecutive Errors (So Does Your Failed Project).
In Malcom Gladwell’s book Outliers, he states that “the typical plane crash involves seven consecutive human errors.” It turns out real life plane crashes are not that cut and dry. Instead, plane crashes are much more likely to be the result of an accumulation of minor errors. This got me thinking about how projects […]
When You Don’t Know What To Do Next, So You Do Nothing. [A Call For Clarity at the Office]
It sucks when things aren’t clear. Right? Whenever there’s ambiguity around anything (like directions, expectations, rules, responsibilities, goals, etc.,) it causes stress. And stress is a real problem that can hamstring a business. It will cost you people, and hurt your processes. So it’s worth repeating: ambiguity causes stress and can damage your business. Here’s […]
15 Signs You’re Dealing w/a Passive Aggressive Person [w/Examples] & How to Deal.
We’ve all been there. Your spouse gives you the silent treatment. Your coworker leaves you hanging on a project so you look bad. The deflective of response “you’re being too sensitive, I was just kidding.” But they weren’t, you know they weren’t. Passive aggressive behavior can actually take on some surprising forms. This post will […]
17 Inspiring Brand Manifestos.
Mission statements are dead. Those dull paragraphs, filled with vague aspirations of “to help people and businesses throughout the world realize their full potential”* are a way of the past. Today’s customers simply do not have the time or will to care about lofty and overly general objectives. We don’t have the attention to focus […]
What is Ingredient Branding?
Ingredient Branding is a marketing strategy where a component or an ingredient of a product or service is pulled into the spotlight and given it’s own identity. Everyone is familiar with the now famous “Intel Inside”, and it’s corresponding success. But why does it work?
15 Hacks to Help Agency Account Managers Kill It With Clients
Are you struggling to keep up with the demands of your job as an account manager? Do you find yourself constantly getting sidetracked by interruptions and unable to focus on your goals? If so, it's time to have a plan. In this blog post, we'll discuss several...
How Product Names Can Fall Short (What’s a Pomelo?)
You’re Managing Your To-Do List All Wrong.
Ever use your email inbox as your To-Do list? You know who you are. You think, I’ll just mark it as “Unread” and then I’ll remember to get back to it later. Nope. You won’t. At best, you might.
12 Ways To Improve the Web Developer & Account Manager Relationship [Slideshare]
Sometimes it seems like we’re from different planets. Web developers talk in code (literally), and account people talk in deadlines. But we all have the same end goal. This presentation examines the complicated relationship between these two very different sides of the same team, and will outline several strategies to improve this sometimes-strained relationship.
I Wrote Down Every Interruption That Happened To Me One Day. Here’s The List.
We all know interruptions in the workplace hurt productivity. The problem is, we know this in a very general way. Like how we know trans fats are bad for us, but if we’re honest, we don’t really know why.
Why Your Meeting Notes Matter
One of the first lessons I learned when I started out as an agency intern was about taking good notes. After leaving an exceptionally long meeting one day, a mentor of mine gave me very detailed instructions about how I should send my notes to the team. Instructions I still think about today.
The 1 Critical Question That Should Keep You Up At Night
There is one simple question that helps bring all business and marketing decisions into a sobering clear focus. This question should be painted across the walls conference rooms everywhere. It’s a question all marketers should be using to clearly select and articulate the differentiators they should be promoting. And it’s a question far too few businesses […]
How Your Marketing Can Take Advantage Of The Brain’s Tendency To Be a “Causality Machine”
Everything is obvious once you know the answer. Right? Once you know a product or service is proven then your decision becomes much easier, obvious, even a surefire bet. So as marketers, how do we create a scenario for our buyers where they feel they already know the answer?
How To Charge More for a Hamburger
What’s the difference between a high-end brand and an average brand?