Everything is obvious once you know the answer. Right? Once you know a product or service is proven then your decision becomes much easier, obvious, even a surefire bet. So as marketers, how do we create a scenario for our buyers where they feel they already know the answer?
What’s the difference between a high-end brand and an average brand?
Are we there yet? If you’ve ever worked at a growing company you know what this means.
Make every communication as actionable as possible. If you write someone an email, or leave a voicemail, give them enough information to make a decision. Don’t leave a meeting or hang up on a call until everyone knows what they should be doing next. If you find that you continually need a followup meeting, or […]
It’s those last couple hours when you’re tired, unfocused and stressed that really take the biggest toll…
Marketers are the chasers of shiny things. In this field, flexibility can be a more desired trait than being a good planner. Why? Because it’s generally accepted that we work in a chaotic environment. Therefore constant triage is more of the day-to-day experience than dilligent execution of a strategic plan. This is not ideal. Here’s […]
Wait what? Hear me out. I spend a lot of time crafting marketing messaging. Always considering the mighty unique value proposition or the key differentiators or the Why-To-Buy statement. You know, standard marketing best practices. And I can’t help but think we might be losing something in the process. What is lost is the reason […]
Sometimes the ideas just pour out, and sometimes they don’t. When you’re coming up empty, it’s helpful to have some inspiration. I dare you to read through these four approaches to persuation and not have a new marketing idea by the end of the post.
While reading The Five Dysfunctions of a Team, I was struck by how important the first dysfunction (“Absence of Trust”) is. At first glance it seems straightforward, but it’s not. It’s not one of those touchy-feely issues. And it doesn’t have anything to do with trust falls. It’s a foundational issue that’s commonly ignored as […]
There’s a lot of talk about “company culture” these days. Generally companies believe they have culture if they offer employees perks like Ping-Pong tables, Nerf guns, flex time or beer Fridays. But companies who feel they can create culture by simply offering frat-house-style perks, are missing a fundamental understanding of what productive company culture is.