As an agency account manager, your ultimate goal is to foster a successful and long-lasting relationship with your clients. One way to achieve this is by continuously growing the size of your account, which can bring additional revenue and opportunities for your agency. The key to success lies in understanding the needs and goals of your client, and finding ways to add value and solve problems for them. In this blog post, we will explore 15 effective ways for agency account managers to expand their account with their clients and drive growth for both parties. Whether you’re looking to upsell existing services, introduce new offerings, or find new opportunities for collaboration, these strategies can help you achieve your goals and build a stronger relationship with your client.
1. Understanding the client’s business: Understanding the client’s business, goals, and objectives is essential to developing effective strategies and solutions. This is a common frustration clients have, they pay all this money to an agency, and the agency doesn’t even understand their business!
2. Building strong bonds: Regular check-ins and face-to-face meetings can help establish trust and build rapport. Also make a real attempt to get to know your clients, not just their business. The more you know about someone (likes/dislikes, hobbies, hometowns, etc), the more opportunities you have for connection.
3. Proactively identifying new opportunities: Keeping an eye out for new opportunities, such as emerging trends or new technologies, can help grow the size of the account.
4. Offering additional services: Offering additional services, such as market research or website development, can help increase the value of the account.
5. Cross-selling: Offering related products or services can help increase the size of the account by providing more comprehensive solutions.
6. Providing exceptional customer service: Providing high-quality customer service and promptly addressing any issues or concerns can help keep clients happy and build loyalty.
7. Providing regular reporting and analysis: Providing regular reporting and analysis of campaign results can help clients see the value of their investment and justify increased spending.
8. Staying on top of industry trends: Staying up-to-date on industry trends and best practices can help account managers offer innovative solutions and stay ahead of the competition.
9. Keeping an open line of communication: Keeping an open line of communication with clients can help address any concerns or issues before they become bigger problems.
10. Offering flexible solutions: Being willing to adjust approach or methodology in response to changing circumstances can help keep clients happy and maintain trust.
11. Demonstrating expertise: Demonstrating expertise and providing valuable insights can help position account managers as trusted advisors and increase the value of their accounts.
12. Providing excellent project management: Ensuring projects are completed on time and within budget can help establish credibility and build trust.
13. Building a strong team: Building a strong team of professionals with complementary skills can help provide more comprehensive solutions and increase the size of the account.
14. Investing in technology and tools: Investing in technology and tools, such as marketing automation software or data analytics platforms, can help streamline processes and increase efficiency.
In conclusion, the role of an agency account manager is crucial for the success of both the client and the agency. By proactively identifying and addressing the needs of your clients, and continuously exploring new opportunities for growth, you can position yourself as a valuable partner and help to build a strong and lasting relationship. By following the strategies outlined in this blog post, you can effectively grow the size of your account, increase revenue, and establish your agency as a leader in the industry. Remember, it’s not just about making the sale, it’s about creating a relationship that benefits both parties and drives continued success for years to come.
Interested in learning more about agency account management? Check out these other articles:
Want to be an Account Manager at an Agency? A 17 Step Guide [check it out]
How to Become a Badass Project Manager [check it out]
The #1 Way To Maintain a Good Agency/Client Relationship [check it out]