by chris getman | Feb 4, 2019 | Uncategorized
Image credit: Tobi @ Pexels These are the small touches. The things someone had to really think about for them to even exist. It’s the attention to detail that luxury brands and high end restaurants excel at. A Lexus with sheep’s leather and teak wood from...
by chris getman | Nov 13, 2018 | Uncategorized
We’ve all been there. Your spouse gives you the silent treatment. Your coworker leaves you hanging on a project so you look bad. The deflective of response “you’re being too sensitive, I was just kidding.” But they weren’t, you know they weren’t. Passive aggressive...
by chris getman | Oct 30, 2018 | Uncategorized
Mission statements are dead. Those dull paragraphs, filled with vague aspirations of “to help people and businesses throughout the world realize their full potential”* are a way of the past. Today’s customers simply do not have the time or will to...
by chris getman | Apr 18, 2016 | Uncategorized
Companies who use non-descriptive names should set aside a significant amount of advertising dollars in order to create awareness in the market because their products or services don’t say what they are/do. This post advocates for descriptive names because many...
by chris getman | Dec 2, 2015 | Uncategorized
In Malcom Gladwell’s book Outliers, he states that “the typical plane crash involves seven consecutive human errors.” It turns out real life plane crashes are not that cut and dry. Instead, plane crashes are much more likely to be the result of an accumulation of...
