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In the dynamic world of digital marketing agencies, hiring the right account managers is crucial. They must excel in both client management and project management. To assist in this challenging hiring process, we've compiled a list of interview exercises, each...

In the fast-paced and competitive world of marketing, the success of an agency hinges upon the caliber of talent it attracts and retains. To thrive in an industry driven by innovation, creativity, and ever-evolving strategies, marketing agencies must assemble teams of...

Are you passionate about digital marketing and eager to start your own profitable venture? Starting a digital marketing agency can be an exciting and rewarding journey for professionals looking to leverage their skills and expertise in the ever-evolving online...

In the dynamic world of marketing, tracking the right metrics is crucial for agency growth and success. The Entrepreneurial Operating System (EOS) provides a powerful framework that empowers marketing agencies to thrive, and a key component of that framework is the...

Implementing the Entrepreneurial Operating System (EOS) can be a game-changer for marketing agencies seeking enhanced productivity, streamlined operations, and sustainable growth. However, despite its many merits, EOS implementation is not always a guaranteed success....

As a marketing agency owner, you are likely well aware of the unique challenges that come with running a successful agency. From managing clients to maintaining profitability and retaining top talent, there are many factors to consider when trying to grow and scale...

Marketing agencies face numerous challenges in today's fast-paced and constantly evolving industry. From staying on top of trends to delivering results for clients, it can be difficult to keep up without a clear structure in place. This is where the Entrepreneurial...

Marketing agencies (and service businesses in general) can learn a lot from manufacturing companies. Specifically, marketing agencies can learn a lot by analyzing their production bottlenecks. Everyone has bottlenecks, but many don’t realize they’re missing a critical...

Post mortems, also known as project retrospectives, are a critical part of the project management process for marketing agencies. They provide a structured opportunity to review the successes and failures of a project and identify opportunities for improvement....

At marketing agencies, account managers and project managers are both important roles that work closely together to ensure client satisfaction and project success. While there may be some overlap in their responsibilities, there are also key differences between the...

As an agency account manager, your ultimate goal is to foster a successful and long-lasting relationship with your clients. One way to achieve this is by continuously growing the size of your account, which can bring additional revenue and opportunities for your...

Scope creep is a common challenge faced by many marketing agencies, and it can have serious consequences for their bottom line. It occurs when the scope of a project expands beyond its original scope, often as a result of changes in client requirements or unexpected...

Ad agency account managers play a crucial role in ensuring clients are satisfied with the services they receive. However, despite their best efforts, there are often complaints that clients have about their account managers. These complaints range from lack of...

Agency culture handbooks have always been mythical documents. Historically, agencies didn't publish these for public consumption, instead they were passed around the DL. They were like secret manifestos that somehow tried give context to the crazy circus that is...

Planning is an essential part of any project. This is no less true when it comes to marketing. In fact, the first step for any project is creating a plan with clear objectives, and a thorough background. Regardless if you’re designing logos, building websites,...