by Chris Getman | Jan 9, 2019
Here’s a secret that weeds out the best agencies from the hacks. This is going to be a tough one for a lot of agencies out there to agree with. Ready? You need to make your agency a priority. By this I mean: Invest in your marketing. Invest in your...
by Chris Getman | Dec 11, 2018
Marketing agencies use production meetings to balance the flow of client work against the available capacity on their production team to fulfill the work. Over the last two years I’ve been lucky enough to participate in an evolving production meeting...
by Chris Getman | Nov 30, 2018
In Malcom Gladwell’s book Outliers, he states that “the typical plane crash involves seven consecutive human errors.” It turns out real life plane crashes are not that cut and dry. Instead, plane crashes are much more likely to be the result of an accumulation...
![When You Don’t Know What To Do Next, So You Do Nothing. [A Call For Clarity at the Office]](https://theagencyarsenal.com/wp-content/uploads/2015/08/TDW1O9CWJJ-1-1080x675.jpg)
by Chris Getman | Nov 18, 2018
It sucks when things aren’t clear. Right? Whenever there’s ambiguity around anything (like directions, expectations, rules, responsibilities, goals, etc.,) it causes stress. And stress is a real problem that can hamstring a business. It will cost you people, and...
by Chris Getman | Nov 13, 2018
We’ve all been there. Your spouse gives you the silent treatment. Your coworker leaves you hanging on a project so you look bad. The deflective of response “you’re being too sensitive, I was just kidding.” But they weren’t, you know they weren’t. Passive aggressive...
by Chris Getman | Oct 30, 2018
Mission statements are dead. Those dull paragraphs, filled with vague aspirations of “to help people and businesses throughout the world realize their full potential”* are a way of the past. Today’s customers simply do not have the time or will to...
