by chris getman | Apr 18, 2016 | Uncategorized
Companies who use non-descriptive names should set aside a significant amount of advertising dollars in order to create awareness in the market because their products or services don’t say what they are/do. This post advocates for descriptive names because many...
by chris getman | Dec 2, 2015 | Uncategorized
In Malcom Gladwell’s book Outliers, he states that “the typical plane crash involves seven consecutive human errors.” It turns out real life plane crashes are not that cut and dry. Instead, plane crashes are much more likely to be the result of an accumulation of...
by chris getman | Nov 4, 2015 | Uncategorized
Ever use your email inbox as your To-Do list? You know who you are. You think, I’ll just mark it as “Unread” and then I’ll remember to get back to it later. Nope. You won’t. At best, you might. All that does is leave a nice little bomb in your inbox that will get...
by chris getman | Oct 30, 2015 | Uncategorized
Sometimes it seems like we’re from different planets. Web developers talk in code (literally), and account people talk in deadlines. But we all have the same end goal. This presentation examines the complicated relationship between these two very different sides of...
by chris getman | Sep 22, 2015 | Uncategorized
Every agency person out there has war stories from their dealings with clients. And mind you, all those clients have the same stories about their experiences with agencies. These conflicts happen so often they almost seem inevitable. Almost. Here’s the bridge...
by chris getman | Sep 8, 2015 | Uncategorized
We all know interruptions in the workplace hurt productivity. The problem is, we know this in a very general way. Like how we know trans fats are bad for us, but if we’re honest, we don’t really know why. We have a vague idea of what qualifies as an...
