What is Ingredient Branding?

What is Ingredient Branding?

  Ingredient Branding is a marketing strategy where a component or an ingredient of a product or service is pulled into the spotlight and given it’s own identity. Everyone is familiar with the now famous “Intel Inside”, and it’s...

How Product Names Can Fall Short (What’s a Pomelo?)

Companies who use non-descriptive names should set aside a significant amount of advertising dollars in order to create awareness in the market because their products or services don’t say what they are/do. This post advocates for descriptive names because many...

You’re Managing Your To-Do List All Wrong.

Ever use your email inbox as your To-Do list? You know who you are. You think, I’ll just mark it as “Unread” and then I’ll remember to get back to it later. Nope. You won’t. At best, you might. All that does is leave a nice little bomb in your inbox that will get...

Why Your Meeting Notes Matter

One of the first lessons I learned when I started out as an agency intern was about taking good notes. After leaving an exceptionally long meeting one day, a mentor of mine gave me very detailed instructions about how I should send my notes to the team. Instructions I...