17 Inspiring Brand Manifestos.

17 Inspiring Brand Manifestos.

Mission statements are dead. Those dull paragraphs, filled with vague aspirations of “to help people and businesses throughout the world realize their full potential”* are a way of the past. Today’s customers simply do not have the time or will to...
What is Ingredient Branding?

What is Ingredient Branding?

  Ingredient Branding is a marketing strategy where a component or an ingredient of a product or service is pulled into the spotlight and given it’s own identity. Everyone is familiar with the now famous “Intel Inside”, and it’s...

How Product Names Can Fall Short (What’s a Pomelo?)

Companies who use non-descriptive names should set aside a significant amount of advertising dollars in order to create awareness in the market because their products or services don’t say what they are/do. This post advocates for descriptive names because many...