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What is Ingredient Branding?

  Ingredient Branding is a marketing strategy where a component or an ingredient of a product or service is pulled into the spotlight and given it’s own identity. Everyone is familiar with the now famous “Intel Inside”, and it’s...
Branding In The Margins

Branding In The Margins

Image credit:Photo by Benjamin Suter from Pexels These are the small touches. The things someone had to really think about for them to even exist. It’s the attention to detail that luxury brands and high end restaurants excel at. A Lexus with sheep’s...

17 Inspiring Brand Manifestos.

Mission statements are dead. Those dull paragraphs, filled with vague aspirations of “to help people and businesses throughout the world realize their full potential”* are a way of the past. Today’s customers simply do not have the time or will to...