3 Examples of The Anchoring Bias in Marketing

In 1974 cognitive psychologists Daniel Kahneman and Amos Tversky identified what is known as the “anchoring heuristic.”  A heuristic is essentially a mental shortcut or rule of thumb the brain uses to simplify complex problems in order to make decisions...

Appearance = Reality

Do first impressions matter? Do we make decisions based on information we collect in the first minute of an experience? As in turns out, in many cases a first impression is all the brain needs to make a decision. Take ancient cavemen for example, if something looks...

Broken Windows Theory and The Office

Your work environment matters. The desks, the chairs, the paint color, the pictures on the wall, and of course, your coworkers. These elements create a landscape that sends a signal to employees encouraging them to act in certain ways. Often times, you’ll hear how...

12 Lessons Learned in My First Years at an Agency

I spent my first couple years after college working as an ad agency account executive. It was busy, crazy, awesome, stressful, and (in between the madness) fun. I learned some things. These are those things: 1. Clear Communication Solves Most Problems While it is a...

Social Media: The Comparison Machine

First off, calm down, this is not a Facebook-hating post. The following is an observation of an interaction that takes places on a platform that just happens to be called Facebook, and its resulting effect. But first, let’s lay the groundwork, which requires an...