by Chris Getman | May 8, 2019
Working at a marketing agency is tough. It’s demanding. It’s stressful. It’s time consuming. But it’s also one of the most creative and fun places you can wind up … if you can figure out how to thrive there. Part of thriving in...
by Chris Getman | Feb 4, 2019
Image credit:Photo by Benjamin Suter from Pexels These are the small touches. The things someone had to really think about for them to even exist. It’s the attention to detail that luxury brands and high end restaurants excel at. A Lexus with sheep’s...
by Chris Getman | Jan 15, 2019
Growing a marketing agency is hard work. It requires a number of elements to come together and push it forward. Here are two critical things that an agency cannot grow without. 1. Process If you want to grow your agency, to scale, you need to create repeatable...
by Chris Getman | Jan 9, 2019
Here’s a secret that weeds out the best agencies from the hacks. This is going to be a tough one for a lot of agencies out there to agree with. Ready? You need to make your agency a priority. By this I mean: Invest in your marketing. Invest in your...
by Chris Getman | Dec 11, 2018
Marketing agencies use production meetings to balance the flow of client work against the available capacity on their production team to fulfill the work. Over the last two years I’ve been lucky enough to participate in an evolving production meeting...
by Chris Getman | Nov 30, 2018
In Malcom Gladwell’s book Outliers, he states that “the typical plane crash involves seven consecutive human errors.” It turns out real life plane crashes are not that cut and dry. Instead, plane crashes are much more likely to be the result of an accumulation...