Why Your Meeting Notes Matter

One of the first lessons I learned when I started out as an agency intern was about taking good notes. After leaving an exceptionally long meeting one day, a mentor of mine gave me very detailed instructions about how I should send my notes to the team. Instructions I...

The 1 Critical Question That Should Keep You Up At Night

There is one simple question that helps bring all business and marketing decisions into a sobering clear focus. This question should be painted across the walls conference rooms everywhere. It’s a question all marketers should be using to clearly select and...

How To Charge More for a Hamburger

What’s the difference between a high-end brand and an average brand? The details. And how the details are described. It’s all about creating perceived value. Here’s how Applebee’s describes their burger: And here’s how gourmet burger...

How To Know If Your Business “Is There Yet?”

Are we there yet? If you’ve ever worked at a growing company you know what this means. We’re always waiting to “get there.” To reach a certain revenue level, a certain team size, certain profitability… it’s generally something...

Beware Of Any Tasks That Require a Second Meeting

Make every communication as actionable as possible. If you write someone an email, or leave a voicemail, give them enough information to make a decision. Don’t leave a meeting or hang up on a call until everyone knows what they should be doing next. If you find that...