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Why Agencies Need to Stop the “Cobbler’s Son” Excuse

Why Agencies Need to Stop the “Cobbler’s Son” Excuse

by Chris Getman | Jan 9, 2019

  Here’s a secret that weeds out the best agencies from the hacks. This is going to be a tough one for a lot of agencies out there to agree with. Ready? You need to make your agency a priority. By this I mean: Invest in your marketing. Invest in your...
Agency Production Meetings: Testing 5 Meeting Formats Over 2 Years

Agency Production Meetings: Testing 5 Meeting Formats Over 2 Years

by Chris Getman | Dec 11, 2018

  Marketing agencies use production meetings to balance the flow of client work against the available capacity on their production team to fulfill the work. Over the last two years I’ve been lucky enough to participate in an evolving production meeting...
A Typical Plane Crash Involves 7 Consecutive Errors (So Does Your Failed Project).

A Typical Plane Crash Involves 7 Consecutive Errors (So Does Your Failed Project).

by Chris Getman | Nov 30, 2018

  In Malcom Gladwell’s book Outliers, he states that “the typical plane crash involves seven consecutive human errors.” It turns out real life plane crashes are not that cut and dry. Instead, plane crashes are much more likely to be the result of an accumulation...
When You Don’t Know What To Do Next, So You Do Nothing. [A Call For Clarity at the Office]

When You Don’t Know What To Do Next, So You Do Nothing. [A Call For Clarity at the Office]

by Chris Getman | Nov 18, 2018

It sucks when things aren’t clear. Right? Whenever there’s ambiguity around anything (like directions, expectations, rules, responsibilities, goals, etc.,) it causes stress. And stress is a real problem that can hamstring a business. It will cost you people, and...
15 Signs You’re Dealing w/a Passive Aggressive Person [w/Examples] & How to Deal.

15 Signs You’re Dealing w/a Passive Aggressive Person [w/Examples] & How to Deal.

by Chris Getman | Nov 13, 2018

We’ve all been there. Your spouse gives you the silent treatment. Your coworker leaves you hanging on a project so you look bad. The deflective of response “you’re being too sensitive, I was just kidding.” But they weren’t, you know they weren’t. Passive aggressive...
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