by Chris Getman | Oct 30, 2015
Sometimes it seems like we’re from different planets. Web developers talk in code (literally), and account people talk in deadlines. But we all have the same end goal. This presentation examines the complicated relationship between these two very different sides of...
by Chris Getman | Sep 8, 2015
We all know interruptions in the workplace hurt productivity. The problem is, we know this in a very general way. Like how we know trans fats are bad for us, but if we’re honest, we don’t really know why. We have a vague idea of what qualifies as an...
by Chris Getman | Aug 11, 2015
One of the first lessons I learned when I started out as an agency intern was about taking good notes. After leaving an exceptionally long meeting one day, a mentor of mine gave me very detailed instructions about how I should send my notes to the team. Instructions I...
by Chris Getman | Aug 4, 2015
There is one simple question that helps bring all business and marketing decisions into a sobering clear focus. This question should be painted across the walls conference rooms everywhere. It’s a question all marketers should be using to clearly select and...
by Chris Getman | Jul 28, 2015
Everything is obvious once you know the answer. Right? Once you know a product or service is proven then your decision becomes much easier, obvious, even a surefire bet. So as marketers, how do we create a scenario for our buyers where they feel they already know the...
