by Chris Getman | Sep 8, 2015
We all know interruptions in the workplace hurt productivity. The problem is, we know this in a very general way. Like how we know trans fats are bad for us, but if we’re honest, we don’t really know why. We have a vague idea of what qualifies as an...
by Chris Getman | Aug 11, 2015
One of the first lessons I learned when I started out as an agency intern was about taking good notes. After leaving an exceptionally long meeting one day, a mentor of mine gave me very detailed instructions about how I should send my notes to the team. Instructions I...
by Chris Getman | Aug 4, 2015
There is one simple question that helps bring all business and marketing decisions into a sobering clear focus. This question should be painted across the walls conference rooms everywhere. It’s a question all marketers should be using to clearly select and...
by Chris Getman | Jul 28, 2015
Everything is obvious once you know the answer. Right? Once you know a product or service is proven then your decision becomes much easier, obvious, even a surefire bet. So as marketers, how do we create a scenario for our buyers where they feel they already know the...
by Chris Getman | Jul 13, 2015
What’s the difference between a high-end brand and an average brand? The details. And how the details are described. It’s all about creating perceived value. Here’s how Applebee’s describes their burger: And here’s how gourmet burger...
