But it seems easy. We read blogs all the time. We’re inundated with content from every direction. Especially people blogging about marketing, usually as part of their own marketing strategy. The sheer volume of all the blogs out there make the medium seem accessible, which is misleading.

Jason Fried says “do the never.” Find an audience that needs a voice, or better yet, use your voice to create an audience.

Photo by Hamid Locks.