Top 20 Digital Marketing Certificate Programs [+Selection Guide]

To keep up with ever-changing digital marketing trends, it’s important to always learn new skills. There are many digital courses that offer certifications available online. The best part is many of the certifications and courses are affordable for digital marketing professionals looking to get ahead in the digital space. If you’re looking to become a top candidate for an upcoming digital marketing job, certifications can give you the edge with recruiters looking for talent like yourself.

According to the Bureau of Labor Statistics overall employment of advertising, promotions, and marketing managers is projected to grow 8 percent from 2018 to 2028, faster than the average for all occupations. According to the CMO Survey, budgets look to increase in the coming years, and marketing managers will need to continue to hire new talent on their teams. Digital marketing is a growing and promising marketing to invest your education dollars into.

Here are the top 20 digital marketing certificates you should explore to improve your knowledge and credibility in digital marketing. Each of these certificates is accredited and will look great on your LinkedIn profile and resume.

University of San Diego, Professional and Continuing Education

The University of San Diego is a Catholic institution that was founded in 1949. They have a strong dedication to the ongoing legacy of their founders, and are committed to confronting urgent challenges facing humanity. The also focus on empowering students to live full lives as responsible citizens of the world. As a Roman Catholic University, they promote dialogue that falls between faith and reason.

Their digital marketing program was created for professionals, entrepreneurs, and others looking to enhance their skills in digital marketing. In this course you will obtain all necessary analytical tools to increase brand awareness for companies and organizations, as well as how to obtain sales and online engagement via content creation strategies.

Here are the core courses:

• Building Your Brand and Website Foundation
• Principles of SEO and Optimization
• Offsite SEO Strategies: Link Building, Content Marketing, and Website Authority
• Content Marketing
• Social Media Marketing
• Online Advertising
• Web Analytics
• Capstone Project Presentations

Requirements: To earn the certificate, students are required to complete the eight core courses shown above with a GPA of 2.4 or higher. You must also develop and present an online marketing strategy portfolio that tailors a company’s needs. Attendance needs to be 70 percent of the classes.

Tuition: $3,077

Duration: Nine Months

Certificate Page: https://pce.sandiego.edu/public/category/courseCategoryCertificateProfile.do?method=load&certificateId=24905

UMass Lowell, Graduate Online, and Professional Studies

UMass Lowell, or the University of Massachusetts Lowell is a public research university located in Lowell, Massachusetts. They are part of the University of Massachusetts system and are regionally accredited by the New England Association of Schools and Colleges. They host over 18,000 students annually, and are considered the largest college in the Merrimack Valley. UMass Lowell is also the second-largest public university in the state.

The digital marketing certificate offered through this school is accredited by the Association of Advance Collegiate Schools of Business International. This distinction is unique because it’s earned by under 5 percent of business schools around the globe. The program is great for anyone looking to update their skills within the digital marketing industry to obtain a rewarding career within this field.

Required Courses:

There are 6 courses total, a total of 4 are required to obtain the certificate.

• Digital Marketing (Required)
• Social Media Marketing (Required)
• Advertising (Elective)
• Retailing (Elective)
• Marketing Analytics (Elective)
• Electronic Business (Elective)

Requirements:

To obtain the certificate you are required to complete 4 of the courses listed above, consisting of 2 required and 2 electives. Students must also have a 2.0 GPA or higher. Each person is given 5 years to complete the required number of courses.

Tuition: $1,520

Duration: 12 Months

Certificate Page: https://gps.uml.edu/certificates/undergrad/online-digital-marketing-certificate.cfm

eCornell 

eCornell courses are all developed by Cornell University faculty, and often include practical insights from other industry experts. All eCornell course content comes from top-rated programs with proven curricula.

Cornell University was founded in 1865, and is a private, Ivy league school that partners with the State University of New York. Their mission is to preserve, discover, and disseminate knowledge, while educating the next generation of the world’s citizens. Cornell aims to promote a culture of broad inquiry both inside and outside their community. Through public service, the school works to enhance the lives of students, New Yorkers, and other people around the globe.  

eCornell’s digital marketing certificate program begins by providing you with an overview of the digital marketing landscape. This will prepare you for implementing a series of frameworks within your company. The program then delves into strategies and opportunities associated with platforms and channels of mobile, digital, and other emerging technologies. The program will guide you step-by-step with assessing the needs of customers and marketing objectives, so you can create your own marketing plans for both owned and paid media.

The course topics include:

• Understanding the Digital Marketing Landscape and the Customer Funnel
• Assessing Opportunities in Paid Digital Media
• Assessing Opportunities in Owned Digital Media
• Implementing an Integrated Digital Marketing Plan

Tuition: $3,600

Duration: 2 Months

Website: https://www.ecornell.com/certificates/marketing/digital-marketing/

UPenn, Wharton

For over 135 years, Wharton’s been the place where inventors, trailblazers, and visionaries get a head start. This school was founded in 1881, and is the world’s first school of business. When it initially opened it was considered a radical idea, but eventually revolutionized both higher education and business practices. Since the beginning, Wharton has worked to innovate demand for deeper insights, transformative leadership, and new ideas all across the globe.

This digital marketing certificate is perfect for investors, entrepreneurs, students, managers, and anyone else who needs a thoughtful approach to navigate and win within this new environment. You will learn key marketing skills, omni-channel marketing, social media strategies, marketing analytics, and data-driven approaches that focus on your customer’s needs. The course was designed by world-renowned professors, and is considered one of the top marketing programs in the USA.

Courses you will take include:

• Marketing Analytics: Data Tools and Techniques
• Managing the Value of Customer Relationships
• Selling Ideas: How to Influence Others, and Get Your Message to Catch On
• Fundamentals of Digital Marketing, Social Media, and E-Commerce

Tuition: $2,340

Duration: 6 Weeks Per Course

Certifcate Page: https://online.wharton.upenn.edu/digital-marketing/

Duke, Continuing Studies

Duke University is famous around the world. Founded in 1838, they have evolved into one of the leading institutions for research, education, and patient care. The campus is located in Durham, North Carolina, and the university’s mission is to provide students with superior liberal arts education, prepare them for a life of ethical and skilled service, as well as promote creative problem-solving, critical thinking, and an appetite for learning.

Duke’s digital marketing certificate is a self-paced, online program perfect for those looking to begin a new career within the digital marketing industry, or simply enhance their existing skills. During this course you will learn the eight most important domains and take part in real-world projects and simulations that will provide practical experience.

Here’s a look at some courses you will take:

• Digital Marketing Certified Associate
• Advanced Search Engine Optimization
• Advanced Content Marketing
• Advanced Social Media
• Advanced Mobile Marketing
• Advanced Pay Per Click
• Advanced Website Conversion Rate Optimization
• Advanced Web Analytics
• Advanced Email Marketing

Requirements:

To take part in the program you must be 18 years old, be able to read and write English, possess internet skills, and pay the tuition prior to enrollment.

Tuition: $3,195

Duration: 12 Months

Certificate: https://learnmore.duke.edu/certificates/digital_marketing

Northwestern, Kellogg

The Kellogg School of Management was founded in 1908, and they have been at the forefront of transforming educations in business since the beginning. This global school of business features a vibrant community of staff, faculty, alumni, and students who shape the practice of organizations and businesses around the world. At Kellogg, you will receive an educational blend of practice and theory through their rigorous academic experiences.

Kellogg offers a digital marketing certificate that provides a jump start for advancing your career in the industry. Students will gain an overview of the landscape within digital marketing that will help develop the in-demand skills hiring managers are looking for, and discover their own unique niche in the ever expanding field.

Here are some courses included:

• Introduction to the Digital Marketing Landscape
• Digital Marketing Fundamentals
• A Framework for Marketing in the Digital World
• Understanding Customers and Generating Insights
• Customer Segmentation and Behavioral Marketing
• Content Marketing
• Search Engine Optimization
• Social Media (Organic)
• The Customer Journey and Content Strategy
• Brand Storytelling in a Digital World
• Search Engine Marketing
• Social Media (Paid)
• Email Marketing
• Other Digital Channels
• Accelerating Marketing Execution
• Metrics and Measurement
• Conversion Rate Optimization
• Marketing Attribution, Testing and Experimentation
• Marketing Automation and AI in Marketing
• Capstone Project

Tuition: $6,500

Duration: 5 Months

Certificate Page: https://www.kellogg.northwestern.edu/executive-education/individual-programs/online-programs/pcdigmark.aspx

Emory, Continuing Education

Emory University was founded in 1836, and is recognized as one of the top private liberal arts schools in the world. They are a leading research university, and is one of only 65 colleges with the Association of American Universities. This school has a passion for helping not only sustain, but also improve global communities through their focus on individual actions and collective impact.

When you choose Emory for a certificate in digital marketing, you will leave with every necessary skill to succeed in the digital marketing industry. This certificate focuses on preparing attendees for using e-commerce, social media, search engine optimization, web analytics, and web video to effectively market and communicate in the online world. Regardless if you’re looking to increase existing knowledge, or just beginning in the subject, this certificate is well-rounded and will provide everything you need to know.

Here are the courses included:

• HTML and CSS Level 1: Introduction
• E-Commerce Fundamentals
• Email Marketing Strategy
• Social Media for Business: Engaging and Selling
• Web Analytics and Search Engine Optimization
• Web Video Production Fundamentals
• Digital Marketing Certificate Capstone

Requirements:

To receive the certificate you must complete all 7 core courses, and attend no less than 80% of the classes for each course. You must also complete all assignments and quizzes, thus satisfying all requirements within 18 months.

Tuition: $4,305

Duration: 6 to 12 Months

Certificate Pages: https://ece.emory.edu/certificate-programs/digital-marketing/

University of Washington, Professional and Continuing Education

The University of Washington is ranked #14 on the list of top universities around the world. It is a public research university located in Seattle, Washington that was founded in 1861. As one of the oldest universities on the West Coast, they are home to about 46,000 students annually. The school offers bachelor’s, master’s, and doctoral degrees across 140 departments.

This certificate is designed for professionals looking to get started in digital marketing, and those simply looking to advance their skills in the industry. You will explore ways to leverage the various channels of marketing to create a cohesive digital experience for customers and produce quantifiable results. The course will cover fundamental concepts required for creating and managing digital content that’s impactful, as well as discuss approaches for engaging and attracting customers.

Core Courses:

• Foundations of Digital Marketing
• Digital Marketing Toolkit
• Applied Digital Marketing

Tuition: $3,747

Duration: 7 to 9 weeks

Certificate Page: https://www.pce.uw.edu/certificates/digital-marketing

Drexel University, Goodwin College of Professional Studies 

Drexel University is a private research school founded in 1891, and is located in Philadelphia, Pennsylvania. They are home to over 26,000 students annually throughout over 70 undergraduate programs and 100 master’s, professional, and doctoral programs. They are well-known for their cooperative education program which allows students the unique opportunity of gaining up to 18 months of full-time, paid work experience in their field before graduating.

This certificate is great for small business owners, marketers, entrepreneurs, social media managers, and anyone else looking to enhance or get started within the digital marketing industry. It teaches effective ways to increase sales and visibility of a company in the digital world.

Required Courses:

• Digital Marketing Strategy
• Content Marketing
• Social Media Marketing
• Marketing Automation
• Web Analytics
• Search Engine Optimization
• Paid Search/Pay Per Click Advertising
• Mobile Marketing
• Conversion Rate Optimization

Tuition: $549

Duration: 30 Hours

Certificate Page: https://drexel.edu/goodwin/academics/continuing-professional-education/courses/online/marketing/

Cleveland State University, Professional Development Center

Cleveland State University is a public research university located in downtown Cleveland, Ohio. 

It was founded in 1964 and accepted the first students in 1965. It is part of the University System of Ohio, offering over 200 academic programs and the alumnus of over 120,000 students. Each year they host roughly 15,648 students and employ 1,000 staff members.

Cleveland State University understands that to succeed in today’s technical landscape, companies have to connect with customers and businesses through different digital channels. This program focuses on helping students not only build, but also sustain successful digital media marketing plans. The course is great for anyone looking to learn the industry or expand upon the knowledge they already possess.

Here are the courses included:

• Digital Marketing Strategies
• Using Google Ads
• Understanding Google Analytics
• YouTube for Business
• Video Marketing
• Search Engine Optimization
• Social Media Marketing
• Writing and Editing for the Web

Tuition: $3,100

Duration: 6 to 9 Months

Certificate Page: https://business.csuohio.edu/professional-development-center/digital-marketing-certificate

Fort Lewis College

Fort Lewis College is a public liberal arts college located in Durango, Colorado that was founded in 1911. This college is unique because it actually started as a military fort, then turned into an Indian boarding school, and finally a state public school. The school follows a 1911 mandate that provides tuition-free educations for Native Americans, hence nearly 16 percent of all baccalaureate degrees are earned by Native American students. It’s accredited by the Higher Learning Commission and offers 30 bachelor’s degrees across four academic units.

This certificate program is perfect for professionals that work day jobs, as all required courses are scheduled for the evening hours. There are no course prerequisites, and you can work at your own pace. Upon completion, you will have gained the knowledge required to excel with a career in digital marketing. The best part is the courses include hands-on experience with tools and major platforms to help you walk away ready to begin creating marketing plans that are effective.

Required Courses:

• Introduction to Digital Marketing
• Social Media Marketing
• Advanced Digital Marketing

While these three courses are the only ones required to obtain the certificate, they do offer add-on courses if you want to continue learning the industry. Here are the electives you can also take:

• Digital Media
• Interactive Design
• Marketing Research and Analytics

Tuition: Colorado Resident $4,254 or Non-Resident $9,582

Duration: 8 Months

Certificate Page: https://www.fortlewis.edu/academics/schools-departments/school-of-business-administration/areas-of-study/digital-marketing-certificate#5208218-courses

University of Virginia, School of Continuing and Professional Studies

The University of Virginia, or UVA, was founded in 1819, and is a public research university located in Charlottesville, Virginia. The founder of the school was no other than Thomas Jefferson. It’s considered the flagship university of Virginia, and is home to Thomas Jefferson’s Academical Village which is a UNESCO World Heritage Site. The school is known for its student-run honor code, secret societies, and historic foundations. Each year they host over 24,500 students and employ over 9,550 people.

UVA’s digital marketing certificate was created for working professionals looking to develop the essential skills needed for digital marketing. Students learn practical knowledge of email, integrated web, and database technologies through hands-on experience. This program provides you with the tools necessary to not only acquire, but retain customers in today’s ever-changing marketing field.

Core Courses:

Students need to pass 5 courses to obtain the certificate. Three of these courses are required, and then the other two can be chosen from a list of electives.

Here are the required courses:

• Digital Marketing Tools and Techniques
• Strategic Database Marketing
• Customer Relationship Management

These are the electives, of which you must select two:

• Legal Aspects of Digital Marketing
• Web Marketing: Building Awareness on the Internet
• Social and New Media Digital Marketing
• Mobile Marketing Strategies
• Introduction to Project Management

Tuition: $7,890

Duration: 12 Months

Certificate Page: https://www.scps.virginia.edu/digital-marketing-certificate/

University of South Florida, Muma College of Business

The University of South Florida is a public research university that was founded in 1956 in Tampa, Florida. It’s a member of State University System of Florida, and is considered the fourth largest public university in the state. They host roughly 51,000 students per year and have three campuses: St. Petersburg, Tampa, and Sarasota-Manatee. They receive their accreditation from the Commission on Colleges of the Southern Association of Colleges and Schools, and offer over 180 undergraduate majors, specialists, graduate, and doctoral-level degree programs.

Muma’s digital marketing certificate provides a hands-on experience like no other. Students are taught how to apply techniques and principles to drive success with marketing in a digital age. In this program students solve challenges from the real-world and use practices that were created by the country’s top companies. Through each step you are guided by experts and professional instructors.

Core Courses:

• Strategic Digital Marketing
• Understanding Customer Experience
• Design Thinking
• Digital E-Commerce
• Marketing Automation
• Content Marketing
• Data Analytics & Measurements
• Digital Transformation
• Integrated Digital Marketing
• Strategic Social Media

Requirements:

The only requirement is that you complete 8 out of the 10 courses listed above.

Tuition: $4,995

Duration: 10 Weeks

Certificate Page: https://www.usf.edu/business/certificates/digital-marketing.aspx

Montclair State University

Montclair State University is a public research university founded in 1908 in Montclair, New Jersey. Today, parts of the campus extend to Little Falls, New Jersey, and it is the second largest university in the state. Their enrollment rates are around 21,000 students per year, and they employ 4,500 people. The campus covers 252 acres, and offers over 300 minors, majors, and concentrations.

Montclair’s digital marketing certificate is focused on teaching skills through not only exposure to current research, but also business cases and analytics. You will gain practical experience while leveraging real-world marketing intelligence in social, web strategy, and mobile for organizations.

Core Courses:

• Social and Mobile Media: Fundamentals and Analytics
• Digital Customer Experience Management
• Integrated Digital Advertising Planning Across Multiscreen, Hyper-Targeted Media
• Omni-Channel Retailing
• Digital Marketing Strategy and RODMI (Return on Digital Marketing Investment)
• Practicum in E-Commerce

Requirements:

To take part in the course all candidates must possess either an undergraduate business degree or a Master’s of Business Administration from a regionally accredited university or college. Furthermore, if you are a non-MBA student, there are two marketing courses that are prerequisites.

Tuition: New Jersey Resident $3,921 or Non-Resident $6,309

Duration: 12 Months

Certificate Page: https://www.montclair.edu/graduate/programs-of-study/digital-marketing-certificate/

UC Berkeley Extension

The University of California, Berkeley, or UC Berkeley, is a public research university that was found in Berkeley, California in 1868. It’s the oldest campus included in the University of California system. They offer more than 350 degree programs through 14 schools and colleges. In terms of major educational publications, they rank among the top universities in the world.

This school has played a major role in scientific advances such as the discovery of 16 chemical elements, to the Manhattan Project.

A digital marketing certificate from Berkeley will definitely help you stand out among the crowd. Their program focuses on training students in the latest techniques and concepts, including search engine optimization, paid advertising, brand management, and marketing research, among others. When you sign up for this certificate you will step foot out of the real world, and into the role of content designer, content strategist, and digital advertiser.

Core Courses:

The following is a list of core courses, students must choose 3 from this list.

• Marketing Management
• Marketing Research: Concepts and Techniques
• Marketing Strategy
• Social Media Marketing Strategies
• Strategic Marketing Analytics

You can either complete the required credits by choosing 2 additional core courses from the list above, or you can choose 2 electives from this list.

• Copywriting Communications for Marketing Professionals
• Digital Marketing
• Managing Product and Go-To-Market Strategies
• Marketing Analytics Tools and Technology
• Marketing Data Visualization
• Strategic Brand Management
• Strategic Marketing Planning

Requirements:

The certificate curriculum consists of choosing 3 core courses and 2 elective courses, for a total of 10 semester units. All courses are taken for a letter grade, which must be a C or higher in each. A GPA of non less than 3.0 is also required. If you complete the program with a 4.0 GPA or higher you will earn a Certificate With Distinction.

All candidates must pay a nonrefundable certificate registration fee. All coursework must be completed within five years.

Tuition: $4,700

Duration: 1.5 to 2 Years

Certificate Page:  https://extension.berkeley.edu/public/category/courseCategoryCertificateProfile.do?method=load&certificateId=17111

National University

National University is a private university that was founded in La Jolla, California, in 1971. This school is versatile, as it offers academic degree programs at campuses spread around the state of California, on in Nevada, and online courses. National’s programs are perfect for adult learners. Classes held on-campus are generally only about four weeks long, and scheduled on weeknights and sometimes Saturdays. Online classes can include interactive multimedia, real-time online classrooms, and streaming video.

The digital marketing certificate offered by National University is in line with Online Marketing Certified Professional standards, and guarantees that all coursework is relevant and comprehensive. This program is perfect for both those wanting to begin a new career in digital marketing, and those who are current professionals within the field.

Core Courses:

• Content Marketing
• Conversion Rate Optimization
• Digital Marketing Strategy
• Marketing Automation
• Mobile Marketing
• Paid Search (PPC)
• Search Engine Optimization
• Social Media Marketing
• Web Analytics

Requirements:

Students must earn an average score of 70 percent on each test to meet the minimum successful completion requirements and qualify to receive the certificate. Everyone is given three attempts at graded assignments.

Tuition: $549

Duration: 6 Months

Certificate Page:  

https://www.nu.edu/ourprograms/traininganddevelopment/marketing/programs/digital-marketing-certificate/

University of Notre Dame, Mendoza College of Business

The University of Notre Dame, or simply Notre Dame, is a private Catholic research university that was founded in 1842 in Notre Dame, Indiana. The main campus is large, covering over 1,261 acres, and is home to many recognizable landmarks such as the Word of Life Mural, the Basilica, Golden Dome, and Notre Dame Stadium. It is one of the top universities in the USA, especially for their undergraduate educations. The university consists of 7 schools, and offers over 100 programs of study.

Notre Dame’s digital marketing certificate packs a lot of learning into a shortened time frame. You will walk away from this program with a complete framework that helps deploy integrated digital marketing strategies. You will also learn how to measure and track your results in real time.

Core Courses:

• Digital Marketing Frameworks
• Digital Marketing Practices for Social Media Eminence and Brand Promotion
• Digital Marketing Strategies an Analytics

Tuition: Varies: Early Bird $1,555, Non-Profit Company $1,595, For-Profit Company $1,995

Duration: 2 Days

Certificate Page: https://mendoza.nd.edu/executive-education/certificate-in-digitalmarketing/

CSU Global

Colorado State University Global, or simply CSU Global, is an online public university that’s part of the Colorado State University System. It was founded in 2007, and is headquartered in Aurora, Colorado. They offer online graduate and undergraduate degrees and many certificate programs. The school is great for non-traditional, adult learners who don’t have time to take part in traditional campus settings. Their slogan is “Online education isn’t just something we do, it’s the only thing we do”.

CSU Global’s digital marketing certificate will help you advance your career by enhancing your relationship-building and strategy-development skills. Upon completion, you will be able to successfully plan and implement the perfect digital marketing campaign. Their learnings incorporate information on social media communications, data analytics, and how to connect with a digital audience.

Core Courses:

• Introduction to Marketing
• Website and Content Marketing
• Social Media Marketing
• Digital Marketing
• Market Research Through Digital Metrics & Analytics

Tuition: $5,250

Duration: 16 Weeks

Certificate Page: https://csuglobal.edu/undergraduate/certificates/digital-marketing

University of California, Irvine, Division of Continuing Education

The University of California, Irvine, or simply UCI or UC Irvine, is a public research university located in Irvine, California. UC Irvine is one of ten campuses that make up the University of California system. They offer 87 undergraduate degrees and 129 professional and graduate degrees. Each year the school enrolls about 36,000 students. The school was founded in 1965, and is considered an R1 University. They are a member of the Association of American Universities, and is the youngest university to hold the membership. They are considered a “Public Ivy”, which means that it’s a public university that provides an education comparable to an Ivy League school.

The digital marketing certification program at UCI is designed for communication, product management, and marketing professionals who want to influence business strategy and create effective marketing plans for their companies. Upon completion, you will possess managerial and organizational skills to clarify messaging and position your products and brands for immediate and long-term success.

Core Classes:

The following three courses are required:

• Marketing Research and Strategy Planning
• Dynamic Product Management
• Integrated Marketing Communications

You must also choose one elective course from this list:

• Marketing Performance Optimization
• Digital Marketing Tactics and Trends

Requirements:

To earn the certificate, those enrolled must complete the three required courses listed above, as well as one elective what a letter grade of C or better.

Tuition: $2,850

Duration: 6 Months

Certificate Page: https://ce.uci.edu/areas/business_mgmt/digitalmarketing/

University of Wisconsin-Milwaukee

The University of Wisconsin-Milwaukee is also known as UM-Milwaukee, Milwaukee, or UWM. The school was founded in 1956 and is the largest university within the Milwaukee metropolitan area. As a member of the University of Wisconsin System, it’s one of two doctoral degree-granting public schools and the second biggest in the state. The university is made up of 14 colleges and schools, and has an annual enrollment of over 27,000 students. They offer 191 degree programs, and are classified as a R1 Doctoral University.

UWM is a great place to obtain a certificate in digital marketing. Their program is designed to teach students how to define digital marketing concepts and how they relate to marketing and business objectives. You will also learn how to analyze Key Performance Indicators, or KPIs, which can provide valuable insight into a business. Among other things, you will also walk away knowing how to create program deliverables for your company, identify tools needed for an effective marketing strategy, and be able to apply a systematic method to create integrated digital marketing plans.

Core Courses:

• Building an Integrated Digital Content Strategy
• Foundations for Effective Digital Marketing
• Improve Marketing Results Using Advanced Analytics Techniques
• Introduction to Digital Marketing Analytics

Requirements:

To complete the certification process, you must complete four core courses and two elective courses (there are 11 available to choose from) over a period of two years.

Tuition: $3,344

Duration: 12 Months

Certificate Page: https://uwm.edu/sce/certificates/digital-marketing-certificate/

 How to Choose the Right Digital Marketing Certificate

 Ok, so you’ve seen the list, there’s a lot of options here, so how do you choose which certificate is right for you?

 1. Review the Core Courses Against Job Requirements — Digital marketing is an incredibly fast moving industry, this means it can be easy for schools to fall behind. Get acquainted with multiple job postings for digital marketing positions you’re interested in and then check to see if the certificate covers those areas.  

2. Ask an Alum — Reach out to alumni who have completed the certificate. It’s likely they will post the certifcate on their LinkedIn profile, so you should be able to find the alumni after conducting several LinkedIn searches. If so, send them a note and ask if they certificate was worth it, did it make a difference in their career?

3. Ask a Digital Marketing Professional — Review your professional network to see if you have any connections who work in digital marketing. If so, ask them to take a look at several of the programs you’re considering and give you there opinion. Any experienced professional should be able to quickly review a certificate program and tell you if the program covers relevant topics or not.