Top 10 Industrial and Manufacturing Marketing Agencies of 2021 [+4 Point Guide]

Looking for a marketing agency that specializes in manufacturing companies? We searched high and low and put the best ones on this list. We even included a 4-point agency selection guide.

Looking for a marketing agency that specializes in industrial and manufacturing companies? You came to the right place.

The manufacturing industry is a world of it’s own. If you’re hiring a marketing agency, you want to hire one with demonstrated experience in this industry vertical. For industrial and manufacturing companies, hiring an agency can be a daunting task. Typically manufacturers have small marketing departments, so when they look for a marketing agency, they’re really looking for a partner, an extension of their team. At the same time, manufacturing businesses are often complex and nuanced, requiring a marketing partner who “gets it.” This often leads to a search for a manufacturing-specific marketing agency, one with deep experience that can get up to speed on your business quickly. 

There are tens of thousands of marketing agencies in the United States, but less than 100 with repeated experience working with manufacturers, and even less with proven track records in the space.

If you want tips on how to assess and hire a marketing agency for your manufacturing business, skip to the end of this article to read our “Agency Hiring Guide for Manufacturers.”

Here is a list of the top 10 industrial and manufacturing marketing agencies (updated for 2021):

Logo for Gorilla76 Marketing Agency

 

Gorillia 76

Location: Saint Louis, MO 

Year Founded:2006

Total Employees: 20-30

Gorilla76 helps mid sized B2B manufacturers get more ideal-fit customers. They serve clients who want a sustainable growth strategy (not a quick fix). The team at Gorilla are firm believers in strategy before implementation, they begin all client engagements with a consulting project that gives us a well-rounded picture of their client’s situation before they make recommendations.

Manufacturer Marketing Agency Homepage Design

Their manufacturer marketing services include:

  • Brand Positioning
  • Copywriting
  • Video Production
  • Search Engine Optimization(SEO)
  • Website Development 
  • Email Marketing
  • Account-Based Marketing (ABM)
  • Sales Enablement

Generator Distributor Marketing Brochure

Their industrial and manufacturer portfolio includes:

  • CK Power
  • Green Dot Bioplastics
  • US Coatings
  • The Korte Company
  • T.C. Jacoby & Co.

 Check out their growth strategy podcast: The Manufacturing Executive

To learn more about Gorilla76, visit their website: https://www.gorilla76.com/ 

Logo for Kula Partners Manufacturing Marketing Agency

Kula Partners

Location: Halifax, NS
Year Founded: 2004
Total Employees: 10-20

Kula Partners specializes in maximizing revenue potential for B2B manufacturers.
 
Their clients sell within complex, technical environments and Kula helps them take a more targeted, account-focused approach to drive revenue growth within niche markets. They are headquartered in Halifax, Nova Scotia, Canada and work primarily with North American-based manufacturing clients marketing within complex B2B selling environments.

Kula Partners Manufacturer Agency Homepage

Their marketing services for manufacturers include:

  • Marketing Strategy
  • Account-Based Marketing
  • Web Design and Development
  • Sales Enablement

Their manufacturer client portfolio includes:

  • Emmerson Packaging
  • Essex Active (Fabrication and Conversion Services)
  • Reliable Automatic Sprinkler
  • MTS Sensors
  • MetOcean Telematics
  • Lorneville (Mechanical Contracting)

Webpage Design for HVAC Manufacturer Rep CTA

Check out their manufacturer marketing podcast: The Kula Ring

Also check out their webinar: How to Manufacture Better Content

To learn more about Kula Partners, visit their website: https://kulapartners.com/

Industrial Strength Marketing Agency Logo

Industrial Strength Marketing 

Location: Nashville, TN

Year Founded: 2003

Total Employees: 30-40

Industrial Strength Marketing (INDUSTRIAL) is a full-service industrial marketing agency that plans, designs, executes, and measures integrated marketing strategies for manufacturing companies.

Industrial Marketing Website Design

Their marketing services for manufacturers include:

  • Brand Strategy
  • Sales Enablement
  • Integrated Marketing
  • Analytics and Insights
  • Lead Generation (via their Communicator program)

Their manufacturer and distributor client portfolio includes:

  • Motion Industries (National Motor Distributor)
  • The National Association of Manufacturers (NAM)
  • MEP National Network
  • Southern Metal Fabricators
  • The Manufacturing Institute
  • Hunter Industrial Fan
  • Hennessy Industries (Wheel Service Equipment Manufacturer)
  • Worthington Industries (Pressure Cylinder Manufacturer)
  • Baldor Electric Company

Downloadable Marketing Budget Guide for Industrial Companies

Check out their downloadable guide: The Industrial Marketing Budget Guide

To learn more about Industrial Strength Marketing, visit their website: https://industrialstrengthmarketing.com/ 

vital marketing agency logo

Vital.

Location: Portsmouth, NH

Year Founded: 2001

Total Employees: 50-60

At any given time Vital is working full time with 20+ active manufacturing clients on a monthly basis to drive leads via digital marketing activities. Over the past ten years Vital has worked with 60+ manufacturers to improve their digital marketing performance and grow their businesses.

Vital's Manufacturing B2B Marketing Services Page

They provide the following marketing services for industrial and manufacturing companies:

  • Website Design and Development (in WordPress)
  • Lead Generation
  • Search Engine Optimization (SEO)
  • Paid Advertising Management (Google Ads, Facebook/Instagram Ads, YouTube Ads, LinkedIn Ads)
  • Email Marketing (General Emails and Automated Lead Nurturing)
  • Marketing Automation Setup and Management (HubSpot, Pardot, Marketo)
  • Conversion Rate Optimization
  • Content Marketing

Vital combines the above services in order to design a high-performance website, then they drive quality traffic to the website, and finally convert the traffic from the website into new business for the manufacturing company.

eBook Conversion CTA for Autoclave Manufacturer

Their industrial and manufacturing client portfolio includes:

  • Consolidated Sterilizer Systems (Autoclave Manufacturer)
  • Visual Creations (Retail Signware Manufacturer)
  • Texture Plus (Faux Wall Panel Manufacturer)
  • Parterre Flooring Systems (Luxury Vinyl Tile Manufacturer)
  • Waypoint Robotics (Robotics Manufacturer)
  • WH Bagshaw (CNC Parts Manufacturer)
  • DAI Scientific (OEM Rep Group)
  • ITNH (OEM Rep Group)

To learn more about Vital, visit their website: https://vtldesign.com/

MFG Tribe Marketing Agency Logo

MFG Tribe

Location: Austin, TX

Year Founded: 2016

Total Employees: 10-20

The team at MFG Tribe works exclusively with manufacturing companies. The manufacturing industry is their sole focus and they’ve built their entire brand around it. The most common reason their clients choose to partner with MFG Tribe is that they are tired of working with companies that don’t understand their industry, product, service or target demographic. Their founder Kyle Milan has built an epic content library around manufacturing topics on their website, and be sure to check out his YouTube Channel.

MFG Tribe Website Homepage Design

They provide the following marketing services exclusively for manufacturing companies:

  • Website Design & Development
  • SEO (Search Engine Optimization)
  • Content Marketing
  • Social Media Marketing
  • Social Media Advertising
  • LinkedIn Experts and Preferred Partner
  • PPC Management (Google Adwords)
  • Digital Branding & Content Management

Their industrial and manufacturing client portfolio includes:

  • Henkel
  • DeWalt
  • Revere Plastic Systems
  • Keyedin Manufacturing
  • Dover Tubular Alloys
  • Primesource Plastics Group
  • John Deere
  • General Electric

The MFG Tribe team has put together easy monthly pricing engagements so prospective clients can be clear on budget from the start (see pricing here).

To learn more about MFG Tribe, visit their website: https://mfgtribe.com

RH Blake Industrial Manufacturing Marketing Agency Logo

RH Blake

Location: Woodmere, OH

Year Founded: 1986

Total Employees: 10-20

For more than 30 years, RH Blake has helped growth-driven manufacturing and engineering firms build marketing and sales programs that generate quality sales leads and accelerate growth. Whether a client needs a market analysis, campaign planning or a product launch strategy, they leverage their RH Blake Growth Roadmap™ to analyze key aspects of your industrial or manufacturing business and market, and create an actionable plan for success.

RH Blank Industrial Manufacturing Focused Marketing Agency

They provide the following marketing services exclusively for manufacturing companies:

  • Marketing Strategy and Consulting
  • Chanel Distribution and Marketing Awareness
  • Direct Marketing
  • Content Development
  • Sales Support Materials and Creative Design
  • Trade Shows and Events
  • Website Development

Parker Hannafin Marketing Collateral Examples

Their industrial and manufacturing client portfolio includes:

  • Parker Engineering
  • Aero Go (castors)
  • Finish Thompson Inc (pumping solutions)
  • Elesa (component manufacturer)
  • Clark Reliance
  • SSAB (steel for automotive industry)

Be sure to check out The B2B Manufacturing Marketing Executive Podcast by RH Blake: https://rhblake.com/podcast/

To learn more about RH Blake, visit their website: https://rhblake.com/

Grey Matter Industrial and Manufacturing Marketing Agency Logo

Grey Matter

Location: Cincinnati, OH

Year Founded: Not Listed

Total Employees: 10-20

Grey Matter is a digital customer acquisition agency that specializes in industrial and manufacturing companies. They provide a full range of digital marketing services to help drive more leads for their clients.

Several interesting differentiators for Gray Matter:

  • They guarantee an ROI on their annual engagements. If they don’t provide an ROI on our annual engagement, we will cut you a check for our services.
  • They only work with 30 companies at any given time.
  • They’re the founders of Agile Acquisition; a proprietary approach and framework for marketing and sales enablement. They claim implementing Agile Acquisition results in a repeatable, scalable, and profitable customer acquisition machine. 

They provide the following marketing services for manufacturing companies:

  • Inbound Marketing Strategy & Execution
  • Growth-Driven Website Development
  • Pay Per Click Advertising and Retargeting Marketing
  • Email Newsletter Management
  • Search Engine Optimization
  • Social Media Marketing & Management
  • Post-Click Automation
  • Measurement & Reporting

Be sure to checkout their online course offerings at Grey Matter Academy: https://gogreymatter.teachable.com/

Check out their book:NeuroSelling: Mastering the Customer Conversation Using the Surprising Science of Decision-Making  

To learn more about Grey Matter, visit their website: https://www.gogreymatter.com/manufacturing-and-industrial  

Logo for Angle 180 Marketing Agency

Angle 180

Location: Chicago, IL

Year Founded: 2013

Total Employees: < 10

Angle 180 caters to both manufacturing and construction companies. Their process is designed around high-performance website design and ROI-driven online marketing campaign mix. They consider themselves a boutique agency, aiming for a small roster of dedicated clients.

They provide the following marketing services for manufacturing and construction companies:

  • Marketing Strategy
  • Website Design
  • Website Development
  • Content Marketing
  • Paid Search Ad Management
  • Search Engine Optimization

Be sure to check out their custom offering: The Program. The program is designed to maximize online marketing returns for their clients. This approach combine a high performance website with intent driven marketing in order to drive warm leads.

Their manufacturing and construction client portfolio includes:

  • Morrison Weighing
  • Dynomax Inc
  • Landlock
  • Trinity
  • Basic Power
  • Velsicol Chemical

To learn more about Angle 180, visit their website: https://www.angle180.com/

Logo for Blue Flame Thinking, Marketing Agency for Manufacturing Companies

Blue Flame Thinking 

Location: Grand Rapids, MI

Year Founded: 1965

Total Employees: 20-30

The Blue Flame Thinking team is based out of Grand Rapids, Michigan and has been in the marketing and advertising business since 1965. They help manufacturing brands in the B2B space solve their toughest marketing challenges. They start by working backward from their clients’ goals to develop a strategy that works, integrating proven digital marketing tactics, classic storytelling, and a sustainable agency partnership

They provide the following marketing services for B2B manufacturing companies:

  • Strategy and Planning
  • Digital Marketing
  • Web and App Development
  • Graphic Design
  • Copywriting
  • Video Production

Their B2B manufacturing client portfolio includes:

  • JR Automation
  • Pentair
  • Spartan Motors
  • American Chemical Technologies

To learn more about Blue Flame Thinking, visit their website: https://blueflamethinking.com/marketing-expertise/manufacturing-marketing/

Logo for Aviate Creative Marketing Agency

Aviate Creative

Location: Long Valley, NJ

Year Founded: 2005

Total Employees: <10

Aviate Creative is a branding, marketing, graphic design and web agency with an edge in manufacturing & technology. Aviate Creative has built up a portfolio of clients from the manufacturing industry helping across a wide array of services including traditional print projects, email marketing, and full on cohesive marketing campaigns.

 

They provide a full suite of general marketing services including:

  • Branding
  • Print Promotions
  • User Experience Design
  • Apparel
  • Trade Show Exhibits
  • Catalogs and Books
  • Outdoor Advertising
  • Presentation Decks
  • Illustrations

It’s rare to find practitioners who can design everything—all on one team. Their team’s expertise working in multiple disciplines allows them to execute on excellent ideas and create cohesive marketing campaigns.

Their manufacturing client portfolio includes:

  • Norwalt
  • Bivar
  • Isolatek International
  • Cimquest
  • Odorox Air
  • Haydon Corporation
  • AOI Matcha

To learn more about Aviate Creative, visit their website: https://www.aviatecreative.com/

 How to Choose the Right Marketing Agency for Your Manufacturing or Industrial Business

 

 Ok, so you’ve seen the list, there’s a lot of options here, so how do you choose which agency is right for you?

1. Evaluate Each Agency Based on the Depth of Expertise of the Services You Need — All agencies are not great at all things. Even though this is a list of manufacturing-industry-specific marketing agencies, they each have different specializations. Make sure you’re buying something from them that is a core competency, not a “yeah we also do that” sort of thing.  

2. Be Aware of Cookie Cutter Approaches — Industry experience is incredibly important, but make sure you check their work to ensure they’re not solving your problems with a cookie cutter approach. Most times industry experience is great, but if all your competitors use the same agency for the same work, and so do you, then you’ll only ever be as good as they are, and you should want to be better.

3. Get an Idea of the Team You’ll Be Working With — It’s helpful to talk to people outside the sales team at the agency you’re considering. Ask for a call with their accounts team and maybe even their creative team to get a feel for how they approach the work and see how they handle communication. They may not be able to tell exactly who your team is until you sign with them (and that’s reasonable), but just talk to someone outside of sales, you’ll be surprised by the transparency you’ll get. 

4. Ask Them for a Legit Story Where They Failed and Lost an Account — Every agency loses accounts, it’s just part of being a business. And every agency has war stories about failed projects. Ask to hear one, and then don’t hold it against them. Ask them what they learned from it, and then consider how you would handle that situation as the client.