Top 10 Industrial and Manufacturing Marketing Agencies of 2023 [+4 Point Guide]

Looking for a marketing agency that specializes in industrial and manufacturing companies? You came to the right place.

The manufacturing industry is a world of it’s own. If you’re hiring a marketing agency, you want to hire one with demonstrated experience in this industry vertical. For industrial and manufacturing companies, hiring an agency can be a daunting task. Typically manufacturers have small marketing departments, so when they look for a marketing agency, they’re really looking for a partner, an extension of their team. At the same time, manufacturing businesses are often complex and nuanced, requiring a marketing partner who “gets it.” This often leads to a search for a manufacturing-specific marketing agency, one with deep experience that can get up to speed on your business quickly. 

There are tens of thousands of marketing agencies in the United States, but less than 100 with repeated experience working with manufacturers, and even less with proven track records in the space.

If you want tips on how to assess and hire a marketing agency for your manufacturing business, skip to the end of this article to read our “Agency Hiring Guide for Manufacturers.”

Here is a list of the top 10 industrial and manufacturing marketing agencies (updated for 2023):

Kula Partners

Location: Halifax, NS
Year Founded: 2004
Total Employees: 10-20

Kula Partners specializes in maximizing revenue potential for B2B manufacturers.
 
Their clients sell within complex, technical environments and Kula helps them take a more targeted, account-focused approach to drive revenue growth within niche markets. They are headquartered in Halifax, Nova Scotia, Canada and work primarily with North American-based manufacturing clients marketing within complex B2B selling environments.

Their marketing services for manufacturers include:

• Marketing Strategy
• Account-Based Marketing
• Web Design and Development
• Sales Enablement

Their manufacturer client portfolio includes:

• Emmerson Packaging
• Essex Active (Fabrication and Conversion Services)
• Reliable Automatic Sprinkler
• MTS Sensors
• MetOcean Telematics
• Lorneville (Mechanical Contracting)

Check out their manufacturer marketing podcast: The Kula Ring

Also check out their webinar: How to Manufacture Better Content

To learn more about Kula Partners, visit their website: https://kulapartners.com/

Gorillia 76

Location: Saint Louis, MO 

Year Founded:2006

Total Employees: 20-30

Gorilla76 helps mid sized B2B manufacturers get more ideal-fit customers. They serve clients who want a sustainable growth strategy (not a quick fix). The team at Gorilla are firm believers in strategy before implementation, they begin all client engagements with a consulting project that gives us a well-rounded picture of their client’s situation before they make recommendations.

Their manufacturer marketing services include:

• Brand Positioning
• Copywriting
• Video Production
• Search Engine Optimization(SEO)
• Website Development 
• Email Marketing
• Account-Based Marketing (ABM)
• Sales Enablement

Their industrial and manufacturer portfolio includes:

• CK Power
• Green Dot Bioplastics
• US Coatings
• The Korte Company
• T.C. Jacoby & Co.

 Check out their growth strategy podcast: The Manufacturing Executive

To learn more about Gorilla76, visit their website: https://www.gorilla76.com/ 

Vital.

Location: Portsmouth, NH

Year Founded: 2001

Total Employees: 60-80

At any given time Vital is working full time with 20+ active manufacturing clients on a monthly basis to drive leads via digital marketing activities. Over the past ten years Vital has worked with 60+ manufacturers to improve their digital marketing performance and grow their businesses.

They provide the following marketing services for industrial and manufacturing companies:

• Website Design and Development (in WordPress)
• Lead Generation
• Search Engine Optimization (SEO)
• Paid Advertising Management (Google Ads, Facebook/Instagram Ads, YouTube Ads, LinkedIn Ads)
• Email Marketing (General Emails and Automated Lead Nurturing)
• Marketing Automation Setup and Management (HubSpot, Pardot, Marketo)
• Conversion Rate Optimization
• Content Marketing

Vital combines the above services in order to design a high-performance website, then they drive quality traffic to the website, and finally convert the traffic from the website into new business for the manufacturing company.

Their industrial and manufacturing client portfolio includes:

• Consolidated Sterilizer Systems (Autoclave Manufacturer, Case Study)
• Visual Creations (Retail Signware Manufacturer)
• Texture Plus (Faux Wall Panel Manufacturer)
• Parterre Flooring Systems (Luxury Vinyl Tile Manufacturer)
• Waypoint Robotics (Robotics Manufacturer)
• WH Bagshaw (CNC Precision Machined Parts Manufacturer)
• DAI Scientific (OEM Rep Group)
• ITNH (OEM Rep Group, Case Study)

To learn more about Vital, visit their website: https://vtldesign.com/

Blackbean Industrial Marketing

Location: Kelowna, British Columbia

Year Founded: 2016

Total Employees: 5-10

BlackBean Marketing is a marketing agency for companies in the manufacturing, energy and chemical sectors. Our expertise is in digital marketing, digital advertisement and website design. From supply chain to the bottom line, they expertly navigate the inner workings of your business to deliver targeted, results-driven campaigns. Their team of seasoned marketing technicians are equipped with the latest tools and techniques to help you reach new heights in efficiency and growth.

Their marketing services for manufacturers include:

• Marketing Strategy
• Website Development
• Search Engine Optimization (SEO)
• Brand Strategy

Their manufacturer and distributor client portfolio includes:

• Axoim Equipment Group
• Vitalis
• CaraGreen Building Materials (Case Study)
• Project Electric
• Fulvic Xcell
• Diablo Nutrients (Case Study)

To learn more about Blackbean Industrial, visit their website: https://blackbeanmarketing.com/ 

Industrial Strength Marketing 

Location: Nashville, TN

Year Founded: 2003

Total Employees: 30-40

Industrial Strength Marketing (INDUSTRIAL) is a full-service industrial marketing agency that plans, designs, executes, and measures integrated marketing strategies for manufacturing companies.

Their marketing services for manufacturers include:

• Brand Strategy
• Sales Enablement
• Integrated Marketing
• Analytics and Insights
• Lead Generation (via their Communicator program)

Their manufacturer and distributor client portfolio includes:

• Motion Industries (National Motor Distributor)
• The National Association of Manufacturers (NAM)
• MEP National Network
• Southern Metal Fabricators
• The Manufacturing Institute
• Hunter Industrial Fan
• Hennessy Industries (Wheel Service Equipment Manufacturer)
• Worthington Industries (Pressure Cylinder Manufacturer)
• Baldor Electric Company

Check out their downloadable guide: The Industrial Marketing Budget Guide

To learn more about Industrial Strength Marketing, visit their website: https://industrialstrengthmarketing.com/ 

MFG Tribe

Location: Austin, TX

Year Founded: 2016

Total Employees: 10-20

The team at MFG Tribe works exclusively with manufacturing companies. The manufacturing industry is their sole focus and they’ve built their entire brand around it. The most common reason their clients choose to partner with MFG Tribe is that they are tired of working with companies that don’t understand their industry, product, service or target demographic. Their founder Kyle Milan has built an epic content library around manufacturing topics on their website, and be sure to check out his YouTube Channel.

They provide the following marketing services exclusively for manufacturing companies:

• Website Design & Development
• SEO (Search Engine Optimization)
• Content Marketing
• Social Media Marketing
• Social Media Advertising
• LinkedIn Experts and Preferred Partner
• PPC Management (Google Adwords)
• Digital Branding & Content Management

Their industrial and manufacturing client portfolio includes:

• Henkel
• DeWalt
• Revere Plastic Systems
• Keyedin Manufacturing
• Dover Tubular Alloys
• Primesource Plastics Group
• John Deere
• General Electric

The MFG Tribe team has put together easy monthly pricing engagements so prospective clients can be clear on budget from the start (see pricing here).

To learn more about MFG Tribe, visit their website: https://mfgtribe.com

RH Blake

Location: Woodmere, OH

Year Founded: 1986

Total Employees: 10-20

For more than 30 years, RH Blake has helped growth-driven manufacturing and engineering firms build marketing and sales programs that generate quality sales leads and accelerate growth. Whether a client needs a market analysis, campaign planning or a product launch strategy, they leverage their RH Blake Growth Roadmap™ to analyze key aspects of your industrial or manufacturing business and market, and create an actionable plan for success.

They provide the following marketing services exclusively for manufacturing companies:

• Marketing Strategy and Consulting
• Chanel Distribution and Marketing Awareness
• Direct Marketing
• Content Development
• Sales Support Materials and Creative Design
• Trade Shows and Events
• Website Development

Their industrial and manufacturing client portfolio includes:

• Parker Engineering
• Aero Go (castors)
• Finish Thompson Inc (pumping solutions)
• Elesa (component manufacturer)
• Clark Reliance
• SSAB (steel for automotive industry)

Be sure to check out The B2B Manufacturing Marketing Executive Podcast by RH Blake: https://rhblake.com/podcast/

To learn more about RH Blake, visit their website: https://rhblake.com/

Wecreate

Location: Erie, PA

Year Founded: 2011

Total Employees: 10-20

weCreate LLC specializes in marketing, lead generation, and website design for manufacturers. They possess an advanced knowledge of website user experience as it pertains to a manufacturing audience. Their expertise focuses on using SEO to rank clients – manufacturers ranging from OEMs, to large process manufacturers, and machine shops – for keywords target customers are searching. These clients rank at the top of search results nationwide and worldwide for very competitive keywords, which drives significant traffic and acquires leads.
weCreate has a team of great marketers with many years of experience. The team is focused on long-term relationships with clients; providing fast responses to clients; being proactive in your marketing; and producing results. They welcome the opportunity to speak with any manufacturer interested in growth or modernization of their online presence.

Their marketing services for manufacturers include:

– Strategy building and strength identification
– Search engine optimization
– Lead generation
– Custom market leading website designs
– New or refreshed branding
– Content development
– PPC/Display/Social Advertising

Their industrial and manufacturing client portfolio includes:

• DC Electronics – an Amphenol Company
• PHB Corporation
• Kawasumi Worldwide
• Hensa Stamp
• Distribupack
• Custom Engineering
• Lamjen Machining
• Numerous small and mid-sized machining and fabrication companies

Pricing: weCreate has programs to fit manufacturers of all levels. They have a small machine shop program that costs $759/month. Their full-scale custom website design projects typically cost between $8,500 and $15,000. Typical nationwide SEO programs cost $2,000 – $3,000/month.

To learn more about weCreate visit their website: https://www.wecreate.com/

Grey Matter

Location: Cincinnati, OH

Year Founded: Not Listed

Total Employees: 10-20

Grey Matter is a digital customer acquisition agency that specializes in industrial and manufacturing companies. They provide a full range of digital marketing services to help drive more leads for their clients.

Several interesting differentiators for Gray Matter:

• They guarantee an ROI on their annual engagements. If they don’t provide an ROI on our annual engagement, we will cut you a check for our services.
• They only work with 30 companies at any given time.
• They’re the founders of Agile Acquisition; a proprietary approach and framework for marketing and sales enablement. They claim implementing Agile Acquisition results in a repeatable, scalable, and profitable customer acquisition machine. 

They provide the following marketing services for manufacturing companies:

• Inbound Marketing Strategy & Execution
• Growth-Driven Website Development
• Pay Per Click Advertising and Retargeting Marketing
• Email Newsletter Management
• Search Engine Optimization
• Social Media Marketing & Management
• Post-Click Automation
• Measurement & Reporting

Be sure to checkout their online course offerings at Grey Matter Academy: https://gogreymatter.teachable.com/

Check out their book:NeuroSelling: Mastering the Customer Conversation Using the Surprising Science of Decision-Making  

To learn more about Grey Matter, visit their website: https://www.gogreymatter.com/manufacturing-and-industrial  

Angle 180

Location: Chicago, IL

Year Founded: 2013

Total Employees: < 10

Angle 180 caters to both manufacturing and construction companies. Their process is designed around high-performance website design and ROI-driven online marketing campaign mix. They consider themselves a boutique agency, aiming for a small roster of dedicated clients.

They provide the following marketing services for manufacturing and construction companies:

• Marketing Strategy
• Website Design
• Website Development
• Content Marketing
• Paid Search Ad Management
• Search Engine Optimization

Be sure to check out their custom offering: The Program. The program is designed to maximize online marketing returns for their clients. This approach combine a high performance website with intent driven marketing in order to drive warm leads.

Their manufacturing and construction client portfolio includes:

• Morrison Weighing
• Dynomax Inc
• Landlock
• Trinity
• Basic Power
• Velsicol Chemical

To learn more about Angle 180, visit their website: https://www.angle180.com/

Blue Flame Thinking 

Location: Grand Rapids, MI

Year Founded: 1965

Total Employees: 20-30

The Blue Flame Thinking team is based out of Grand Rapids, Michigan and has been in the marketing and advertising business since 1965. They help manufacturing brands in the B2B space solve their toughest marketing challenges. They start by working backward from their clients’ goals to develop a strategy that works, integrating proven digital marketing tactics, classic storytelling, and a sustainable agency partnership

They provide the following marketing services for B2B manufacturing companies:

• Strategy and Planning
• Digital Marketing
• Web and App Development
• Graphic Design
• Copywriting
• Video Production

Their B2B manufacturing client portfolio includes:

• JR Automation
• Pentair
• Spartan Motors
• American Chemical Technologies

To learn more about Blue Flame Thinking, visit their website: https://blueflamethinking.com/marketing-expertise/manufacturing-marketing/

Aviate Creative

Location: Long Valley, NJ

Year Founded: 2005

Total Employees: <10

Aviate Creative is a branding, marketing, graphic design and web agency with an edge in manufacturing & technology. Aviate Creative has built up a portfolio of clients from the manufacturing industry helping across a wide array of services including traditional print projects, email marketing, and full on cohesive marketing campaigns.

They provide a full suite of general marketing services including:

• Branding
• Print Promotions
• User Experience Design
• Apparel
• Trade Show Exhibits
• Catalogs and Books
• Outdoor Advertising
• Presentation Decks
• Illustrations

It’s rare to find practitioners who can design everything—all on one team. Their team’s expertise working in multiple disciplines allows them to execute on excellent ideas and create cohesive marketing campaigns.

Their manufacturing client portfolio includes:

• Norwalt
• Bivar
• Isolatek International
• Cimquest
• Odorox Air
• Haydon Corporation
• AOI Matcha

To learn more about Aviate Creative, visit their website: https://www.aviatecreative.com/

 How to Choose the Right Marketing Agency for Your Manufacturing or Industrial Business

 Ok, so you’ve seen the list, there’s a lot of options here, so how do you choose which agency is right for you?

1. Evaluate Each Agency Based on the Depth of Expertise of the Services You Need — All agencies are not great at all things. Even though this is a list of manufacturing-industry-specific marketing agencies, they each have different specializations. Make sure you’re buying something from them that is a core competency, not a “yeah we also do that” sort of thing.  

2. Be Aware of Cookie Cutter Approaches — Industry experience is incredibly important, but make sure you check their work to ensure they’re not solving your problems with a cookie cutter approach. Most times industry experience is great, but if all your competitors use the same agency for the same work, and so do you, then you’ll only ever be as good as they are, and you should want to be better.

3. Get an Idea of the Team You’ll Be Working With — It’s helpful to talk to people outside the sales team at the agency you’re considering. Ask for a call with their accounts team and maybe even their creative team to get a feel for how they approach the work and see how they handle communication. They may not be able to tell exactly who your team is until you sign with them (and that’s reasonable), but just talk to someone outside of sales, you’ll be surprised by the transparency you’ll get. 

4. Ask Them for a Legit Story Where They Failed and Lost an Account — Every agency loses accounts, it’s just part of being a business. And every agency has war stories about failed projects. Ask to hear one, and then don’t hold it against them. Ask them what they learned from it, and then consider how you would handle that situation as the client.