The Best Consultants and Coaches for Marketing Agencies

Want to 10x your agency’s performance? You should consider working with a consultant who has seen your agency’s situation a hundred times before. Hiring a consultant for your agency will save you months (years even) of trying figure it out on your own.

 

General Marketing Agency Consulting & Training

These agency consultants and consultancies provide general advisory services.

David C. Baker

Davis is known as the expert’s expert. He has worked with over 1,000 marketing agencies and is known for his no-nonsense advice. He provides a holistic, objective, and candid performance assessments of marketing firms.

His agency advisory services include:

  • Financial Performance Benchmarking
  • Positioning
  • New Business Audits
  • Staffing + Role Alignment + Management
  • Profit-Based Processes + Objective Pricing
  • Employee Retention
  • Firm Valuations + Merger/Acquisition

He is also an half the 2Bobs podcast (along with Blair Enns), which we highly recommend.

https://www.davidcbaker.com/ 

Agency Management Institute (AMI)

AMI provides consulting and training services for marketing agencies.

AMI’s agency consulting services include:

  • Refining new business models and organizational structures
  • Financial management strategies
  • Staffing issues
  • Strategic planning
  • New operating systems and procedures
  • Succession planning
  • Visioning for the short and long term future
  • Bonus programs that incentivise your team to act like owners

In addition to consulting services they also offer trainings and workshops throughout the year.

AMI is run by Drew McLellan who also runs the podcast Build a Better Agency.

 

https://agencymanagementinstitute.com/

Sakas and Company

Karl Sakas works with agencies to address a number of issues. Known as the “Dr. Phil of agency owners and managers” Karl and team provide agency roadmap consulting and executive coaching for agency leaders.

Their services include:

  •  Agency strategy and direction
  • Managing teams
  • Managing clients
  • Inbound branding

You can even get a free 90 days of agency “DIY Coaching” via email. Why not sign up?

https://sakasandcompany.com/

 

Ignition Consulting Group

Tim Williams and the Ignition Consulting Group have a great mission: “to liberate professional services firms from the tyranny of an unfocused business strategy and unproductive pricing practices.” They provide incredibly focused agency consulting services, with only two areas of focus:

  • Pricing strategy
  • Positioning strategy

For pricing, they claim “better pricing is more important than more business.” And for positioning they claim “To expand your business, narrow your focus.” Both ideas are worth thinking about.

https://www.ignitiongroup.com/

 

New Business (Sales) Consulting for Agencies

The following consultancies have services focused on helping agencies improve their new business processes and philosophy.

Win Without Pitching (Blair Enns)

Win Without Pitching is an agency consultancy soley focused on the agency new business process. Or maybe as Blair Enns would put it, everything that wrong with the agency new business process (and there’s a lot wrong). Win Without Pitching is actually a book Blair wrote years ago, it’s his manifesto for how to flip the agency sales process on its head. That manifesto has now grown into a successful full-fledged consultancy. If you’re looking to improve your agency’s new business process, look no further.

Win Without Pitching’s consulting services (all focused on the agency new business process) are delivered via:

  • Bootcamps
  • Workshops
  • Private Training
  • Coaching

He is also half the 2Bobs podcast (along with David C. Baker), which we highly recommend.

https://www.winwithoutpitching.com/

 

Mirren

Mirren helps agencies improve their new business approach through consulting and training.

The team at Mirren offers in-person custom training and coaching, online and live webinar training and conferences on the following:

  • Account teams: Organic growth
  • Account teams: Optimize your strategic process
  • Account teams: Proposal writing and negotiation skills
  • New business teams: Competitive reviews/RFPs
  • Outreach teams: Proactive prospecting
  • Outreach teams: Advanced deck writing and presentation skills
  • Outreach teams: Proactive prospecting

https://mirren.com/

 

Peter Levitan

Peter ran business development at Saatchi & Saatchi in NYC and London, owned his own successful agency (Citrus). He has bought and sold three agencies and wrote a book (The Levitan Pitch. Buy This Book. Win More Pitches). He helps agencies of all sizes win big clients.

Peter offers the following agency new business services:

  • Complete business development plans
  • One-on-one consulting
  • Agency workshops

https://peterlevitan.com/

 

John Heenan

John has been a New Business Leader at a variety of small and mid-size agencies. He has created and managed comprehensive advertising agency business development programs that have generated millions of dollars of new revenue, and now he wants to help you agency do the same.

John offers the following agency business development services:

  • Full-service business development to communication strategy
  • Prospecting strategy and list building
  • New business consulting, workshops and trainings
  • RFP/RFI prep and production
  • Presentation prep and production
  • Postmortem; internal and external
  • Special tactics; spec work, research, prospect domination

https://www.jheenan.com/

 

Agency Coaches

The following professionals provide marketing agency coaching services.

Agencies2Inbound

Mike Lieberman is famous in the inbound marketing world. His agency Square2Marketing was HubSpot’s first Diamond Partner, and Square2 was the example of what a successful inbound marketing agency looks like. Over the years Square2Marketing acquired other agencies and grew larger and more successful. And now Mike is offering up everything he’s learned along the way via his consultancy Agencies2Inbound.

Their services include:

  • Hourly agency consulting — Offered in hour blocks, usually several times per month
  • Private consulting engagements
  • Agency coaching — running multiple cohorts through 12 sessions
  • Master mind groups

https://www.agencies2inbound.com/

 

Jason Swenk

Jason Swenk

Jason ran his own digital agency for 12 years before selling it. He then went on to build a business that shows agency owners the exact systems they need in order to work with only their ideal clients and charge what they’re worth.

Jason provides the following agency coaching services:

  •  Private monthly mentoring
  • New business accelerator workshops
  • Master mind groups

Jason also runs a podcast called the Smart Agency Master Class.

 

https://jasonswenk.com/

 

Kelly Campbell Agency Coach

Kelly Campbell

Kelly spent 14 years of starting, scaling and selling her own digital agency in New York. Now she helps other agency leaders do the same. She works with established agencies in the creative, digital, and tech industries, typically with $1-20MM in annual revenue,

Her agency coaching and consulting services include:

  • Agency growth consulting
  • Agency leader transformation consulting
  • SEO consulting for agencies
  • Non profit consulting

https://klcampbell.com/

 

Paul Boag Agency Coach

Paul Boag

Paul spent 30 years running an agency. His coaching program is simple: buy a time bank of hours and you can use them whenever you want. Just pick up the phone, contact him on Zoom or drop him an email.

His agency coaching and consulting services include:

  • Digital agency coaching
  • Contacting to digital agencies
  • Digital team mentorship
  • Chief digital officer as a service
  • Motivation presentations
  • Digital training workshops

https://boagworld.com/

Frequently Asked Questions

 How do I know if my agency needs help from a consultant?

It all depends on your goals. If you have goals to grow your agency, or simply improve your processes, you should seriously consider hiring a consultant. If you hire an experienced consultant, you’re going to get the advice from someone who already helped 100+ agencies already, they can save you a ton of time by giving you the shortcuts you should take to improve your agency.

Additionally, if you’re an agency, then you’re a services firm, your clients hire you for your services, you should experience the same thing by hiring a consultant, see how the process goes (of hiring and working with a services firm), see what you can learn. 

How much do consultants cost? 

This will vary by consultant. That said, most firms would be pleasantly surprised by how affordable an agency consultant is. Many typical consulting engagements range from $5,000-$20,000.  

What’s the difference between an agency consultant and an agency coach? 

An agency consultant will general assess your business and you improve it through process, people, and offering evaluations. An agency coach will have more of a focus on you as a business owner, vs. addressing your agency’s business as a whole.

How do I pick the right agency coach or consultant?

You’ll want to find someone who has seen your situation before and has helped improve it. Some of the professionals above have worked with hundreds of agencies during their careers, it’s very likely they’ve dealt with an agency just like yours and can offer genuine insight. So, have some initial conversations, and look for a good fit from an experience perspective.  It’s also important to have a good personality match, it’s very likely a consultant is going to tell some things you don’t want to hear, and they’re going to push you to address parts of your business that you might not want, so it’s important to have a good personality fit.

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