Top 7 Marketing Agencies for Firearms & Hunting Brands
Firearms and hunting brands face unique challenges when it comes to digital marketing, from strict advertising regulations to the need for high-conversion websites and clear messaging. The best way to reduce risk and ensure results is to partner with an agency that has a proven track record in the outdoor industry.
In today’s highly competitive firearms and hunting industry, brands can’t afford to take digital marketing lightly. Choosing the wrong agency can lead to wasted ad spend, poor website performance, and a lack of clear strategy to convert visitors into customers. Whether it’s ineffective paid advertising, weak conversion funnels, or generic messaging, these missteps can cost companies both revenue and reputation. By working with a digital marketing agency that truly understands the firearms and hunting space, brands can ensure their campaigns are not only compliant and targeted, but also optimized to attract, engage, and convert the right audience—maximizing ROI and driving long-term growth.
Digital Marketing Agencies for Firearms and Outdoor Brands
This is a list of website design and development agencies that have a proven track record in working with firearms and outdoor brands.
Vital.
Location: Portsmouth, NH
Year Founded: 2001
Total Employees: 70-80
Website: https://vitaldesign.com/
Vital has worked with outdoor brands for over a decade. However, they’ve been around since 2001. Vital has been recognized for their website design philosophy and their metrics-driven approach providing website designs that are based on data and their own testing. They pay close attention to search engine optimization best practices to ensure the new website design performs well in search engines, while also designing an experience that drives conversion so schools can fill their pipelines.
They provide the following website design and development services:
- Website Design and Development (in WordPress and Magento)
- Paid Advertising Management
- Email Marketing
- Social Media Marketing
- Technical SEO
- Content Creation for SEO
- Video Production
Vital combines the above services to design digital marketing strategy for brands that not only looks good, but is data-driven and memorable.
Their marketing portfolio includes:
- Sig Sauer
- SB Tactical
- Snowy Mountain Rifle
- White Birch Armory
- Rugged Trailers
To learn more about Vital, visit their website:https://vitaldesign.com/
Stone Road Media
Location: Lemont Furnace, PA
Year Founded: 2013
Total Employees: < 20
Website: www.StoneRoadMedia.com
Stone Road Media is a cutting-edge marketing agency specializing in the outdoor lifestyle, adventure, and recreation industries. As a subsidiary of The Brandon Agency (which also owns TBA Outdoors), it combines the deep niche expertise of a boutique firm with the capabilities of a full-service powerhouse. The team is made up of creatives, strategists, developers, and media specialists who don’t just market the outdoor lifestyle—they live it. Driven by data, obsessed with ROI, and built to disrupt outdated agency models, Stone Road Media is a growth-focused partner for ambitious brands ready to win in a digitally driven world.
Services provided include:
- Brand strategy and positioning
- Full-scale digital marketing and media buying
- Website design, development, and eCommerce optimization
- Social media strategy, management, and influencer engagement
- Content creation including photography and video production
- SEO, SEM, and performance marketing analytics
- Data-driven campaign execution and ROI tracking
- Creative storytelling and branding for outdoor audiences
Offensive Marketing Group operates as a seamless extension of their clients’ marketing departments, focusing on reinforcing brand identity, driving traffic, and generating sales opportunities. Known for producing some of the highest quality content in the space, OMG combines creative expertise with a practical, budget-conscious approach. Often described as a “marketing special operations team,” the agency is committed to delivering results without the typical hassle or overhead of an in-house team.
Stone Road Media has partnered with some of the most recognized and respected brands in the outdoor industry. Below is a selection of clients that reflect the agency’s diverse experience and impact.
Their client list includes:
- Procision Arms
- Rec Gunworks
- Cabela’s Deer Nation
- Halo Optics
- Pure Hunting
To learn more, visit their website: https://www.stoneroadmedia.com/
Garrison Everest
Location: Franklin, TN
Year Founded: 2003
Total Employees: < 10
Website: www.GarrisonEverest.com
Garrison Everest is a specialized marketing agency dedicated to helping businesses in the outdoor, hunting, adventure, firearms, and shooting sports industries accelerate their growth. Founded by marketing veteran Josh Claflin, who brings over 25 years of experience, the agency has spent the last two decades guiding motivated leaders, entrepreneurs, and marketing teams through the challenges of brand clarity and digital growth. Garrison Everest understands that marketing shouldn’t be a distraction—it should be a strategic advantage.
They provide the following website development services:
- Brand Development
- Ecommerce Website Development
- Influencer Marketing
- Storybrad Messaging
- Digital Marketing
- HubSpot Solutions
By delivering proven brand strategies and digital marketing systems, the agency empowers clients to increase traffic, generate qualified leads, and convert more customers, all while allowing them to stay focused on what they do best: building innovative products and strong operations.
Their outdoor brand marketing portfolio includes:
- Orvis
- Elite Tactical Systems
- Falcon Strike
- Tract Optics
- F4 Defense
To learn more, visit their website: https://www.garrisoneverest.com/
Offensive Marketing Group
Location: Phoenix, AZ
Year Founded: 2019
Total Employees: < 10
Website: www.OffensiveGroup.com
Offensive Marketing Group (OMG) is an off-site, full-service digital marketing agency specializing in the outdoor, sporting, and gear industries. With a combined 30+ years of experience in content creation, brand strategy, and storytelling, the OMG team delivers high-impact marketing solutions tailored to each brand’s identity and goals.
Their services include:
- Social media management and content creation
- Digital marketing strategy and execution
- Website design and development
- Video production
- Product and lifestyle photography
Offensive Marketing Group operates as a seamless extension of their clients’ marketing departments, focusing on reinforcing brand identity, driving traffic, and generating sales opportunities. Known for producing some of the highest quality content in the space, OMG combines creative expertise with a practical, budget-conscious approach. Often described as a “marketing special operations team,” the agency is committed to delivering results without the typical hassle or overhead of an in-house team.
Their outdoor brand marketing portfolio includes:
- Heckler and Koch
- Beretta
- EO Tech
- Crossbreed
- Dillon Optics
- Barrett
To learn more, visit their website: https://www.offensivegroup.com/
Clandestine Media Group
Location: Bozeman, MT
Year Founded: 2019
Total Employees: < 10
Website: www.ClandestineMediaGroup.com
Clandestine Media Group, based in Bozeman, MT, is a full-spectrum media and marketing agency specializing in content creation and strategic brand growth. With a 6,000 sq. ft. headquarters located on 160 acres of diverse terrain, the agency is uniquely positioned to produce dynamic, on-demand content across a range of environments. Their veteran-led team delivers comprehensive marketing solutions across every stage of the conversion funnel. With over 35 years of combined Special Operations Forces (SOF) experience, they pride themselves on creating content that looks and feels authentically real.
Their services include:
- Branding
- Photography
- Videography
- Social Media Management
- Email Marketing
- Website Design and Development
- Digital Paid Media
- Fractional CMO
Clandestine Media Group has earned the trust of leading brands across a range of industries by consistently delivering results-driven, authentic content. Below is a selection of clients that highlight the agency’s versatility and impact across tactical, defense, and beyond.
Their client list includes:
- Beretta
- Kimber
- Mossberg
- Sog
- Silencer Co
- Chase Tactical
- Black Rifle Coffee Company
To learn more, visit their website: https://clandestinemediagroup.com/
The Coutts Agency
Location: Tafton, PA
Year Founded: 2018
Total Employees: < 5
Website: www.CouttsAgency.com
The Coutts Agency is a marketing firm specializing in the firearms, hunting, and outdoor industries. Since 2018, their team of industry-savvy professionals has provided tailored marketing solutions backed by a genuine passion for the space they serve.
Services offered by The Coutts Agency include:
- Website design and development
- Social media marketing
- Search engine optimization (SEO)
- Photo and video production
- Email marketing
- Paid Advertising (including platform-specific campaigns on services like Topple that cater to firearms-related content)
With deep industry knowledge and a focus on results, The Coutts Agency supports brands looking to grow and thrive in the outdoor market.
Their outdoor brand marketing portfolio includes:
- Clients Not Disclosed
To learn more, visit their website: https://couttsagency.com/
Monarch Firearms Solutions
Location: Medina, OH
Year Founded: Unknown
Total Employees: < 10
Website: www.MonarchFirearmsSolutions.com/
Monarch provides a full suite of digital marketing services to firearms and outdoor brands.
Their services include:
- Social Media Ads
- Google Ads
- Graphic Design
- Media Buying
- SEO
Clandestine Media Group has earned the trust of leading brands across a range of industries by consistently delivering results-driven, authentic content. Below is a selection of clients that highlight the agency’s versatility and impact across tactical, defense, and beyond.
Their client list includes:
- Deep Roots Rifle Co
- Red Hill Tactical
- SierraTac
- NeoMag
- Element Armament
To learn more, visit their website: https://monarchfirearmssolutions.com/
How to Choose the Right Digital Marketing Agency for Your Firearm or Outdoor Brand
If you’ve started searching for a digital marketing agency, you’ve probably noticed the options are endless. But not every agency is built to understand the unique needs of firearm and outdoor brands. So how do you choose the one that’s right for you?
Here’s what to look for:
1. Look for experience in the firearm and outdoor industry – Marketing firearms and outdoor gear comes with its own set of challenges—strict ad platform rules, a niche customer base, and the need for strong brand storytelling. Choose an agency that has real experience in this space. Ask to see case studies or examples of past work with brands similar to yours—whether that’s a firearms manufacturer, hunting gear brand, shooting sports retailer, or tactical apparel company.
2. Make sure they understand your audience – Whether you’re targeting competitive shooters, hunters, survivalists, law enforcement, or outdoor enthusiasts, the right agency will understand how to reach them. They should know where your customers spend time online and how to speak their language authentically across platforms like social media, email, search, and video.
3. Evaluate their full-service capabilities – Look for an agency that can do more than just build a website. You’ll want a team that can support your brand across all digital touchpoints—email marketing, SEO, social media advertising, e-commerce optimization, paid search, influencer campaigns, and content creation. A strong website is the foundation, but a full digital strategy is what drives results.
4. Prioritize compliance and platform expertise – Marketing firearms and related products online requires careful navigation of ad policies and legal regulations. Choose an agency that knows the compliance landscape inside and out—especially when it comes to platforms like Google, Facebook, and Instagram where restrictions are tight. They should be able to help you market effectively without risking ad account shutdowns.
5. Assess their communication and project management – You’re looking for a partner, not just a vendor. Pay attention to how the agency communicates during the initial conversations. Do they respond quickly? Are they transparent about timelines, scope, and pricing? A reliable agency will keep your campaigns running smoothly and your team in the loop every step of the way.
Five Common Mistakes Firearm and Outdoor Brands Make When Choosing a Digital Marketing Agency
Choosing a digital marketing agency is a big decision—especially in a highly regulated, niche industry like firearms and outdoor gear. A wrong choice can cost time, money, and momentum. Here are five common mistakes brands make, and how to avoid them:
1. Not setting clear goals and expectations – Too many brands start looking for an agency without first defining what success looks like. Do you want to grow online sales? Build brand awareness? Improve your search rankings? Without clear goals and requirements, even the best agency won’t be able to deliver what you need. Before reaching out to agencies, clarify your objectives, your audience, and the channels you want to prioritize.
2. Choosing based solely on price – Cost matters, but making a decision based only on the lowest price can backfire. In this industry, you need an agency that understands compliance rules, niche audiences, and platform restrictions—skills that don’t usually come cheap. Focus on value, experience, and long-term ROI, not just the up-front cost.
3. Overlooking relevant experience and portfolio – Not all marketing agencies are equipped to work with firearm or outdoor brands. Some may lack the industry knowledge or struggle with platform policies around gun-related content. Always review their portfolio and ask if they’ve worked with brands in similar spaces. Look for results, not just pretty graphics.
4. Ignoring communication and collaboration style – A good agency should feel like an extension of your team. If they’re slow to respond, vague in their answers, or unclear about timelines, that’s a red flag. Choose a partner that communicates clearly, keeps you informed, and is proactive about solving problems. Strong communication is just as important as strong creative.
5. Not asking about their process and approach – Many brands forget to ask agencies how they actually work. What’s their onboarding process? How do they measure success? Do they use data to shape campaigns or just rely on generic tactics? Understanding their process will help you gauge whether they can scale with you, adapt to industry shifts, and deliver consistent results.