We Want Less: How The Number of Choices Affects Happiness

We all want choices. In general more choices represents more freedom, specifically more freedom of decision making. And in this day and age, the internet has provided us with seemingly endless choices for everything. There are over 13,044 different men’s shoes...

Social Proof and the Netflix Binge Watching Survey

Are you watching closely? Netflix recently contracted Harris Interactive to conduct an online survey about how its users view TV shows. The survey found that a majority of streaming television viewers in the United States enjoy binge-viewing (watching TV episodes...

The Sociology Behind The Walking Dead

“We bury the ones we love and burn the rest,” says Andrea, a survivor, after she impales a zombie’s skull with a scythe and then nonchalantly picks up a severed arm and tosses it to the side. The Walking Dead is a post-apocalyptic television series where a group...

The Fear of Being Found Out

We keep quiet. In meetings. Around the dinner table.  At the bar. We keep quiet. We talk, of course we talk, but we hold back. We don’t venture to offer those visceral responses or truest of true feelings we hold dear. Instead we filter them out and suppress...