by chris getman | Nov 9, 2013 | Uncategorized
We keep quiet. In meetings. Around the dinner table. At the bar. We keep quiet. We talk, of course we talk, but we hold back. We don’t venture to offer those visceral responses or truest of true feelings we hold dear. Instead we filter them out and suppress...
by chris getman | Oct 21, 2013 | Uncategorized
When I first left the agency world, I wanted to do something different, something better, more fulfilling, and more meaningful. After a brief stint as a substitute teacher (don’t ask), I joined a promising young startup company with a vision of making the...
by chris getman | Oct 7, 2013 | Uncategorized
We have an endless world of data and research resources at our finger tips. And sometimes we’re paralyzed by it. Unable to move forward until all available information has been thoroughly considered. We delay decisions, telling ourselves we need to more...
by chris getman | Sep 28, 2013 | Uncategorized
Ingredient Branding is a marketing strategy where a component or an ingredient of a product or service is pulled into the spotlight and given it’s own identity. Everyone is familiar with the now famous “Intel Inside”, and it’s...
by chris getman | Sep 16, 2013 | Uncategorized
Some posts don’t come out easy. I start and stop them. Over and over again. I may have more posts in draft than are published. I came across a prompt that said “what are three things you should know by now?” and this is what came out. There is no...
