by Chris Getman | Jun 22, 2015
It’s those last couple hours when you’re tired, unfocused and stressed that really take the biggest toll… Because staying late keeps you away from your family, your friends, your hobbies and of course, sleep. These are the things that inspire and recharge us....
by Chris Getman | Jun 12, 2015
Marketers are the chasers of shiny things. In this field, flexibility can be a more desired trait than being a good planner. Why? Because it’s generally accepted that we work in a chaotic environment. Therefore constant triage is more of the day-to-day...
by Chris Getman | Apr 13, 2015
Wait what? Hear me out. I spend a lot of time crafting marketing messaging. Always considering the mighty unique value proposition or the key differentiators or the Why-To-Buy statement. You know, standard marketing best practices. And I can’t help but think we...
by Chris Getman | Mar 30, 2015
Sometimes the ideas just pour out, and sometimes they don’t. When you’re coming up empty, it’s helpful to have some inspiration. I dare you to read through these four approaches to persuation and not have a new marketing idea by the end of the post....
by Chris Getman | Mar 22, 2015
While reading The Five Dysfunctions of a Team, I was struck by how important the first dysfunction (“Absence of Trust”) is. At first glance it seems straightforward, but it’s not. It’s not one of those touchy-feely issues. And it doesn’t...
