by Chris Getman | Jun 12, 2015
Marketers are the chasers of shiny things. In this field, flexibility can be a more desired trait than being a good planner. Why? Because it’s generally accepted that we work in a chaotic environment. Therefore constant triage is more of the day-to-day...
by Chris Getman | Apr 13, 2015
Wait what? Hear me out. I spend a lot of time crafting marketing messaging. Always considering the mighty unique value proposition or the key differentiators or the Why-To-Buy statement. You know, standard marketing best practices. And I can’t help but think we...
by Chris Getman | Mar 30, 2015
Sometimes the ideas just pour out, and sometimes they don’t. When you’re coming up empty, it’s helpful to have some inspiration. I dare you to read through these four approaches to persuation and not have a new marketing idea by the end of the post....
by Chris Getman | Mar 22, 2015
While reading The Five Dysfunctions of a Team, I was struck by how important the first dysfunction (“Absence of Trust”) is. At first glance it seems straightforward, but it’s not. It’s not one of those touchy-feely issues. And it doesn’t...
by Chris Getman | Sep 22, 2014
There’s a lot of talk about “company culture” these days. Generally companies believe they have culture if they offer employees perks like Ping-Pong tables, Nerf guns, flex time or beer Fridays. But companies who feel they can create culture by simply offering...
