by Chris Getman | Jul 28, 2015
Everything is obvious once you know the answer. Right? Once you know a product or service is proven then your decision becomes much easier, obvious, even a surefire bet. So as marketers, how do we create a scenario for our buyers where they feel they already know the...
by Chris Getman | Jul 13, 2015
What’s the difference between a high-end brand and an average brand? The details. And how the details are described. It’s all about creating perceived value. Here’s how Applebee’s describes their burger: And here’s how gourmet burger...
by Chris Getman | Jul 7, 2015
Are we there yet? If you’ve ever worked at a growing company you know what this means. We’re always waiting to “get there.” To reach a certain revenue level, a certain team size, certain profitability… it’s generally something...
by Chris Getman | Jun 29, 2015
Make every communication as actionable as possible. If you write someone an email, or leave a voicemail, give them enough information to make a decision. Don’t leave a meeting or hang up on a call until everyone knows what they should be doing next. If you find that...
by Chris Getman | Jun 22, 2015
It’s those last couple hours when you’re tired, unfocused and stressed that really take the biggest toll… Because staying late keeps you away from your family, your friends, your hobbies and of course, sleep. These are the things that inspire and recharge us....
