by Chris Getman | Aug 4, 2015
There is one simple question that helps bring all business and marketing decisions into a sobering clear focus. This question should be painted across the walls conference rooms everywhere. It’s a question all marketers should be using to clearly select and...
by Chris Getman | Jul 28, 2015
Everything is obvious once you know the answer. Right? Once you know a product or service is proven then your decision becomes much easier, obvious, even a surefire bet. So as marketers, how do we create a scenario for our buyers where they feel they already know the...
by Chris Getman | Jul 13, 2015
What’s the difference between a high-end brand and an average brand? The details. And how the details are described. It’s all about creating perceived value. Here’s how Applebee’s describes their burger: And here’s how gourmet burger...
by Chris Getman | Jul 7, 2015
Are we there yet? If you’ve ever worked at a growing company you know what this means. We’re always waiting to “get there.” To reach a certain revenue level, a certain team size, certain profitability… it’s generally something...
by Chris Getman | Jun 29, 2015
Make every communication as actionable as possible. If you write someone an email, or leave a voicemail, give them enough information to make a decision. Don’t leave a meeting or hang up on a call until everyone knows what they should be doing next. If you find that...
