When You Don’t Know What To Do Next, So You Do Nothing. [A Call For Clarity at the Office]

by Chris Getman | Nov 18, 2018

It sucks when things aren’t clear. Right? Whenever there’s ambiguity around anything (like directions, expectations, rules, responsibilities, goals, etc.,) it causes stress. And stress is a real problem that can hamstring a business. It will cost you people, and...

15 Signs You’re Dealing w/a Passive Aggressive Person [w/Examples] & How to Deal.

by Chris Getman | Nov 13, 2018

We’ve all been there. Your spouse gives you the silent treatment. Your coworker leaves you hanging on a project so you look bad. The deflective of response “you’re being too sensitive, I was just kidding.” But they weren’t, you know they weren’t. Passive aggressive...

17 Inspiring Brand Manifestos.

by Chris Getman | Oct 30, 2018

Mission statements are dead. Those dull paragraphs, filled with vague aspirations of “to help people and businesses throughout the world realize their full potential”* are a way of the past. Today’s customers simply do not have the time or will to...

What is Ingredient Branding?

by Chris Getman | Jan 1, 2018

  Ingredient Branding is a marketing strategy where a component or an ingredient of a product or service is pulled into the spotlight and given it’s own identity. Everyone is familiar with the now famous “Intel Inside”, and it’s...

How Product Names Can Fall Short (What’s a Pomelo?)

by Chris Getman | Apr 18, 2016

Companies who use non-descriptive names should set aside a significant amount of advertising dollars in order to create awareness in the market because their products or services don’t say what they are/do. This post advocates for descriptive names because many...