by chris getman | Aug 18, 2015 | Uncategorized
It sucks when things aren’t clear. Right? Whenever there’s ambiguity around anything (like directions, expectations, rules, responsibilities, goals, etc.,) it causes stress. And stress is a real problem that can hamstring a business. It will cost you people, and...
by chris getman | Aug 11, 2015 | Uncategorized
One of the first lessons I learned when I started out as an agency intern was about taking good notes. After leaving an exceptionally long meeting one day, a mentor of mine gave me very detailed instructions about how I should send my notes to the team. Instructions I...
by chris getman | Aug 4, 2015 | Uncategorized
There is one simple question that helps bring all business and marketing decisions into a sobering clear focus. This question should be painted across the walls conference rooms everywhere. It’s a question all marketers should be using to clearly select and...
by chris getman | Jul 28, 2015 | Uncategorized
Everything is obvious once you know the answer. Right? Once you know a product or service is proven then your decision becomes much easier, obvious, even a surefire bet. So as marketers, how do we create a scenario for our buyers where they feel they already know the...
by chris getman | Jul 13, 2015 | Uncategorized
What’s the difference between a high-end brand and an average brand? The details. And how the details are described. It’s all about creating perceived value. Here’s how Applebee’s describes their burger: And here’s how gourmet burger...
