by Chris Getman | Apr 2, 2013
It’s not only what you say, it’s how you say it. In fact the “how” significantly impacts the “what.” Don’t tell me how cool you are, show me. The choice of medium plays an important role in how your story is told. Example #1:...
by Chris Getman | Mar 19, 2013
Perfection is impossible. And worse still, it’s subjective. A good plan today is better than a perfect plan tomorrow. Saturday Night Live thrives on shipping what is good this week. The format of the show does not allow for the pursuit of perfection. It...
by Chris Getman | Mar 12, 2013
Why do we remember the things we do? Why are certain messages or images memorable? Not just in advertising, but in the larger world? How do we process the worlds around us? To understand this we need to go back, way back. Let’s look at how the human brain...
by Chris Getman | Mar 5, 2013
Building trust? That’s one way to look at it… But what about risk? Paul Slovic is a founder of risk-perception research, a field started in the early 1970s. Much of Slovic’s research is focused on understanding why people react to risk the way they...
by Chris Getman | Feb 26, 2013
In 1974 cognitive psychologists Daniel Kahneman and Amos Tversky identified what is known as the “anchoring heuristic.” A heuristic is essentially a mental shortcut or rule of thumb the brain uses to simplify complex problems in order to make decisions...
