by chris getman | Mar 12, 2013 | Uncategorized
Why do we remember the things we do? Why are certain messages or images memorable? Not just in advertising, but in the larger world? How do we process the worlds around us? To understand this we need to go back, way back. Let’s look at how the human brain...
by chris getman | Mar 5, 2013 | Uncategorized
Building trust? That’s one way to look at it… But what about risk? Paul Slovic is a founder of risk-perception research, a field started in the early 1970s. Much of Slovic’s research is focused on understanding why people react to risk the way they...
by chris getman | Feb 26, 2013 | Uncategorized
In 1974 cognitive psychologists Daniel Kahneman and Amos Tversky identified what is known as the “anchoring heuristic.” A heuristic is essentially a mental shortcut or rule of thumb the brain uses to simplify complex problems in order to make decisions...
by chris getman | Feb 19, 2013 | Uncategorized
Remember your first job? I do. I started work at Demoulas Market Basket — a prominent grocery store in New Hampshire and Massachusetts — when I was 15, bagging groceries, pushing carts, etc,. When you work in the checkout (called “the front...
by chris getman | Feb 12, 2013 | Uncategorized
Do first impressions matter? Do we make decisions based on information we collect in the first minute of an experience? As in turns out, in many cases a first impression is all the brain needs to make a decision. Take ancient cavemen for example, if something looks...
