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We Were Promised Jetpacks …

If you graduated from college between 2006 and today, you’re part of a generation dealing with a new normal. With freshly pressed college degrees in hand, we walked optimistically into the great recession. It was/is hard.  Today our cherished college degrees...

Honesty and Connection

The content creation machine is out of control.  With corporate blogs cranking out pages of seemingly innocuous content, choking the internet to the gills with re-purposed “Top 5” lists, we’re losing sight of what quality writing is. What’s...

The Power of Stories: 3 Examples

Facts, data, and statistics are great. They help to root claims in reality. However, they’re just cold numbers, and numbers are hard to put into context. But stories are vivid and memorable and our brains are hardwired to recall and react to them. Here are three...

The Medium Is The Message

It’s not only what you say, it’s how you say it. In fact the “how” significantly impacts the “what.” Don’t tell me how cool you are, show me. The choice of medium plays an important role in how your story is told. Example #1:...