Creating Observable Behavior

Here’s the challenge: taking a product or service that most people consume in a non-public way and making it publicly visible. If you’re Ford Motor Company, then the cars you make are mobile billboards for your brand. But what if you’re the local car...

Canned Laugh Tracks: 5 Examples of Social Proof

People imitate what others do. We do this because the actions of others provide us with intel on a given situation. Psychologists call this “social proof,” which is a phenomenon where people imitate the actions of others in an attempt to reflect correct...

We Were Promised Jetpacks …

If you graduated from college between 2006 and today, you’re part of a generation dealing with a new normal. With freshly pressed college degrees in hand, we walked optimistically into the great recession. It was/is hard.  Today our cherished college degrees...

Honesty and Connection

The content creation machine is out of control.  With corporate blogs cranking out pages of seemingly innocuous content, choking the internet to the gills with re-purposed “Top 5” lists, we’re losing sight of what quality writing is. What’s...

The Power of Stories: 3 Examples

Facts, data, and statistics are great. They help to root claims in reality. However, they’re just cold numbers, and numbers are hard to put into context. But stories are vivid and memorable and our brains are hardwired to recall and react to them. Here are three...